Marketing Lead at Afrilearn International Limited

At Afrilearn, we are integrating genius tutors, animators, and developers to provide an affordable, world-class education for Africans anywhere. Afrilearn offers richly animated and curriculum-relevant video lessons, class notes, practice tests, live classes, and a personalized learning dashboard that empower high/secondary school students (Ages 6-18) to study at their unique pace in and outside the classroom via Web, App, and data-free Dongle subscription services.

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lagos
Employment Type: Full-time

Your Responsibilities

• Planning and development of creative digital marketing for exponential growth
• Implement digital marketing and CPA strategies via Pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
• Measure and evaluate KPIs of all digital marketing campaigns to identify trends and insights.
• Build strategic B2B partnerships to upsell State Governments, Corporates, Schools, Churches, Mosques, NGOs and NPOs
• Build strategic B2C partnerships with Parents, Teachers and Students
• Writing, proofreading and deploying creatives for digital disruption
• Work closely with partners and stay up-to-date with digital trends for timely optimization.

Qualifications

• A Degree in Statistics, Strategy, Sales, Marketing or related fields
• 3+ years’ experience running successful digital marketing campaigns
• Experience creating and managing sales reports, budgets and forecasts
• Experience in analytical reporting and proficiency in SEO, PPC; experience in SEO for e-commerce is a plus
• Proficient with Google Analytics, Google Ads, Facebook Ads Manager
• Experience in SQL, Excel, attribution in app and web business is a plus
• Experience selling online products is a plus.

Benefits

• Salary is attractive
• Earnings from all sales and partnership in addition to Salary
• Great experience in a fast-growing ed-tech startup
• Occasional lunch on weekdays
• Flexible working hours

Application Closing Date
19th November, 2021.