Research and Content Analyst at a Leading Edu-Tech Organization - First Excelsia Professional Services Limited

First Excelsia Professional Services Limited - Our client, a leading Edu-Tech organization, is recruiting to fill the position below:

Job Title: Research and Content Analyst

Location: Lagos
Employment Type: Full-time
Industry: Technology

Job Summary

• Our client, a leading Edu-Tech organization is seeking to fill the role of a Research & Content Strategist. The ideal candidate will be responsible for creating, proofreading, re-structuring, and editing contents intended for the organization’s educational and health products across all platforms.
• He/ She will be responsible for producing marketing copy, creating content about industry-related topics, and updating the company’s products with new content across all platforms. Ultimately, the role holder will ensure effective development, delivery, and management of relevant content that appeal to target audiences, attract customers, and boost brand awareness.

Job Description

• Create a content development & delivery plan and manage the successful implementation of the plan.
• Provide regular progress reports on the plan implementation.
• Supervise product research including data collection on users, competitors & the marketplace and the consolidation of information into actionable items, reports and presentations for decision support.
• Review and upgrade existing content to increase user engagement and product stickiness.
• Create, proofread and edit written pieces (blog post, social media posts, et al) for grammar and style before publication.
• Upload content into the product portals.
• Script and edit content for motion pictures. Also, coordinate with marketing and design teams to illustrate articles.
• Maintain and update comprehensive content inventory.
• Ensure all-around consistency (style, fonts, images, and tone) across platforms.
• Develop and execute approved calendar of activities.
• Perform periodic content audit to keep content relevant and engaging.

Person Specification

• 2 - 3 years work experience as a Copywriter, Content Creator, or similar role.
• Minimum of a Bachelor’s Degree in English Language, Journalism, Mass Communication, Marketing, or related field.
• Advanced Degree/other professional certification would be an added advantage.

Required Competencies:
The following competencies are required to succeed in the role:

• Excellent written, editing, and verbal communication skills, with strong attention to detail.
• Microsoft Office Proficiency.
• Familiarity with Content Management Systems.
• Content Management & Marketing.
• Research and Analytics.
• Ability to learn fast and think on your feet as you confront challenges.
• Excellent quality of writing.
• Excellent organization and time management skills.
• Good knowledge of consumer psychology.
• Creativity and insights into targeted audience’s styles/preferences etc.
• Excellent attention to detail.
• Ability to work with little or no supervision

Application Closing Date
10th November, 2021.