Digital Channel Specialist at Arnergy Solar Limited

Arnergy is a distributed utility providing energy reliability to SMEs and economic clusters in emerging market with flexible acquisition options including energy Subscription (ES) based on monthly fixed fee, consumer financed Lease to Own (LO) with monthly instalment or a Outright Sales (OS) option. Arnergy is on track to deploy excess of 100 Megawatt installed PV capacity powering more than 35,000 businesses across impact sectors not limited to Healthcare, Education, Hospitality by 2023. If you are excited to be part of the solution to Africa's energy crisis starting with Nigeria, we are happy to have you on board.

Wer are recruiting to fill the position below:

Job Title: Digital Channel Specialist

Location: Ilupeju, Lagos
Industry: Engineering

Job Description

• Come join Arnergy’s Marketing team and help improve distributed energy reliability to businesses and homes in Nigeria.
• As our Digital Channel Specialist and a key member of the Marketing team, you will be responsible for managing the social media platforms, blog, long-form opinion pieces, scripts, creating digital ads, On-page & Off-page SEO, managing digital marketing ads accounts, and related marketing materials.
• We are looking for an experienced SEO and Digital Marketer (SEM/SEO/PPC expert) with 4+ years of professional experience sourcing, researching trending topics, and working closely with the other members of the marketing team to brainstorm, create concepts, and develop messaging.

You’ll focus on:

• Developing, implementing, and managing our social media strategy and promotions
• Developing and managing social media content calendars and accounts.
• Creating digital ads and social media promotions.
• Measuring the success of every social media and digital campaign and sharing reports
• Staying up to date with the latest social media and digital best practices, trends, and technologies.
• Responding to enquiries or complaints on all social platforms
• Working with other members of the team to ensure content is informative and appealing.
• Creatively coming up with copies that tie the brand offering with international calendar days
• Monitoring SEO and user engagement and optimizing the content accordingly.
• Creating activities for the organisation's website and managing all companies digital channels
• Creating a content marketing calendar to ensure regular content on social media throughout the year.
• Writing entertaining and informative search engine optimised copy and advertising copies.
• Write compelling and high-quality website content, including blog posts, meta tags, and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Developing creative, informative scripts and storyboards (audio & video) that promotes the brand and the products
• Setting target keywords alongside the marketing manager and base articles around them.
• Keeping up to date with industry best practices and monitoring content activities of competitor websites / social pages.
• Assisting the team and other units with ad-hoc copywriting when the need arises.
• Repurposing content for different mediums including social media and video.
• Tracking conversion rates for content developed and published on all platforms, then making adjustments where necessary.
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing team to manage SEO strategy
• Develop and implement link building strategy
• Work with marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Fully understand the operations of the Product, Content, and Marketing strategy in order to determine the key drivers of performance.
• Preparing digital and offline marketing campaigns across channels with the objective to create brand awareness, top-of-mind brand recall, and customer acquisition.
• Managing digital budgets, and efficient coordination of marketing campaigns.
• Coordinating marketing campaigns with promotional activities. Ensure the campaigns are in line with the objectives, making tweaks and optimizations as they progress.
• Implement Retention Plans through E-mail, SMS, and other relevant channels.
• Assist in designing and building campaign mailers, SMS, Inbox, Email and Push Notifications

Requirement and Skills
You’ll be a good fit for this role if you have/are:

• A University Degree in Marketing, Mass Communication, IT, English, Digital Marketing, Journalism, Linguistics, or Business-related Degree.
• Previous experience working as a content executive, SEO specialist, digital marketing executive, copywriter in an agency would be an advantage.
• Minimum of 4 years of professional experience in planning and implementing successful SEO / SEM strategies and internet ranking for web content.
• Deep familiarity with popular social media platforms: YouTube, Facebook, Twitter, Instagram, LinkedIn, Tik Tok etc.
• A thorough understanding of social media management and strategy and excellent knowledge of social media marketing tools
• Highly creative and imaginative with strong research skills
• Knowledge of how best to position content, regardless of the platform
• Working knowledge of WordPress and other content management systems to optimize blog content, and execute SEO (on-page and off-page) strategies to drive online traffic to the company website.
• Creative and passionate about writing with an organised and time-sensitive approach to your work.
• The ability to produce creative write-ups (sometimes witty) and jump on online trends with very creative copies within tight deadlines is essential.
• Highly articulate with an excellent command of written and spoken English.
• Creative-minded with an ability to conceive interesting ideas for new content.
• Excellent storytelling skills with a digital-trained background.
• An excellent communicator, organized, and a great team player.
• An attribute of grit, compliance-oriented, and good interpersonal skills
• Understanding of search engine algorithms and ranking methods
• Experienced with SEO industry programs and digital tools, such as Google Ads, Analytics, Keyword Planner, or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Understand Corporate branding, strategy, and communication
• Be responsible for setting up the process and maintaining Google/FB/DSP ads accounts.
• Build and launch advertising campaigns. Launch variations of ads to determine the best performing through A|B testing and continuously monitor results and improve ads.
• Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.
• Evaluate analytics to ensure ROI goals are met for every campaign.
• Identify trends and insights to achieve maximum ROI in paid search campaigns.
• Analyze data to provide insights and recommendations on campaign performance.
• Develop and recommend revisions on content initiatives, website content and implement relevant SEO keywords on website content to maximize relevant organic growth.
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Any other task assigned.

We’d also like to see:

• An excellent communicator, and a great team player.
• Flexibility and comfort working in a fast-paced, changing environment
• An attribute of grit
• A team player with an eagerness to learn, adapt & work under pressure
• Compliance oriented, good interpersonal skills
• Excellent time management, task prioritizing, and ability to multi-task
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Flexibility and comfort working in a fast-paced, changing environment.

Application Closing Date
Not Specified.