Marketing Manager at Alan & Grant

Alan & Grant - Our work is focused on creating innovative HR and Organizational Development Solutions aimed at Performance Improvement & Business Growth. We currently serve clients across various sectors of the Economy from locations in Jos, Port Harcourt and Lagos.

We are recruiting to fill the position of:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full Time
Industry: Technology

Job Responsibilities

• Develop strategies and tactics to market our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
• Build strategic relationships and partner with key industry players, agencies and vendors;
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies;
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

• B.Sc / M.Sc qualification in Marketing or related field
• Minimum of 7 years’ experience in the automobile industry
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
Not Specified.