Digital Marketing Executive at Ibis Lagos Airport Hotel

Ibis Lagos Airport Hotel - "Some say you can't put a price on comfort." ibis hotels prove the contrary by offering their guests well-being at the best price. Fully-equipped rooms, innovative bedding and 24-hour reception services. Welcome to the world’s leading economy hotel brand.

Ibis is a brand of economy hotels focused on evolutive design with simple and flexible furniture and owned by Accor. Created in 1974, Ibis became Accor's economy megabrand in 2011 with the launch of Ibis Styles and Ibis Budget. Ibis manages 1174 hotels in 67 countries (2018).

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Ajao Estate, Lagos
Job Type: Full-Time

Responsibilities

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

• Bachelor’s Degree
• Minimum of 3 years’ experience in Digital Marketing
• Experience managing PPC, SEO and Affiliate programmes
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in eCommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Graphic Design Skills: Adobe Creative Suite
• Web Design Skills will an added advantage.

Application Closing Date
30th December, 2021.