Fitness Marketing Manager at a Fitness Company - The Impeccable Skills Company

The Impeccable Skills Company - Our client, a Fitness company, is recruiting to fill the position below:

Job Title: Fitness Marketing Manager

Job Code: 033 / LOS-LEKKI / LF / 21
Location: Lekki, Lagos
Employment Type: Full-time
Reports to: Directors
External Contacts: Gym Members, Guests, Corporate Clients, All Potential Clients

Overview

• The fitness marketing officer who will be responsible for overseeing the general sales.
• The activities of the gym include but are not limited to membership sales, promotional activities, and marketing with the aim of driving the business forward.

Duties and Responsibilities

• Uphold the company's vision, mission, values and comply with all Lotus Fitness policies and procedures
• Build a “wellness” business by developing and selling Seminars, Fitness Packages, Fitness Products, etc
• Develop a robust pipeline of Corporate Clients. Reporting on a weekly basis, Corporate Calls made, and follow up reports
• Build a network of contacts through prospecting and referrals. Supervise, manage and lead sales employees to ensure they are meeting expectations and goals
• Screen, interview, hire, train and develop, coach, counsel, and discipline sales staff members
• Work with Gym Management team to manage all aspects of Gym operation and achieve goals.
• Generates and oversees lead generation for the sales team through Company-sponsored events.
• Maintain an acceptable level of personal sales production.
• Establish and maintain the standard company protocol for sales tours and price presentations.
• Maintain and direct training & development of the gym sales staff.
• Establish and maintain an active referral system with the sales team.
• Develop and retain corporate client relationships through the sales team on a monthly basis.
• Establish and implement advertising and promotional campaigns for fitness activities and services on various media
• Manage the online presence of the business through digital marketing, content creation, social media engagement, website management, etc.
• Establish and implement advertising and promotional campaigns for fitness activities and services on various media
• Conduct internal and external marketing activities to achieve lead generation, referrals, and membership sales.
• Explore sales opportunities for clients that include massage, personal training, & other fitness activities
• Up-sell and cross-sell memberships for personal training
• Stay abreast of the latest in the fitness industry
• Promote the gym’s fitness packages and plans
• Handle gym memberships, register new clients under proper procedures and receive membership payments.
• Consistently looking for opportunities to gain new members and elevate service levels.
• Develop relations within the community and local small businesses by involving the gym in events.
• Reach and surpass monthly sales projections.

Qualifications

• BS / MS Degree in Business Administration, Marketing or any related field
• At least 5 years of experience as Sales Executive preferably from Fitness / Wellness / Leisure / Hospitality industries
• Experienced in membership sales and management.

Required Skills:

• Should have a good knowledge of the gym and fitness industry.
• Should have excellent interpersonal, communication, and presentation skills and also be dynamic
• Should be able to comfortably interact with high-end clients as well as clients from dynamic backgrounds
• Excellent customer services skills, outgoing, motivational, and friendly
• Be able to deal with pressure in meeting sales quota
• Have a positive, professional attitude, and passion for fitness.

Application Closing Date
1st December, 2021.

Method of Application
Interested and qualified candidates should kindly forward their Applications to: [email protected] using the Job Reference Code and Location (eg. 033 / LOS-LEKKI / LF / 21 - Yaba) as the subject of the email.

Note: Only qualified candidates will be shortlisted.