Brand Manager at Afriglobal Medicare Limited (AML)

Afriglobal Medicare Limited (AML) is a leading, state-of-the-art, diagnostic firm providing comprehensive, accurate and reliable testing with quick turn-around time and innovative solutions, with special attention to patient care. We are a highly skilled and motivated team, committed to improving healthcare in Africa through quality and affordable diagnostics. Our core services include Radiology, Pathology, Cardiology and Wellness.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Description

• We are looking for an experienced Brand Manager join the marketing team in building our brand and raising our brand awareness.
• You will have interactions across all departments of our organization, some external parties and work with the rest of the marketing team in building “The AML brand” and ultimately help us improve our company’s reputation and drive growth.
• If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.

Responsibilities
Work with the Head of Marketing to:

• Analyze brand positioning and consumer insights
• Help in shaping and communicating our vision and mission
• Translate brand elements into plans and go-to-market strategies for growth.
• Creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics.
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Top line ability to understand P & L statements.
• Designing and supervising content such as press releases, artwork, print and digital media
• Developing brand plans & marketing budget allocation.
• Liaise with third parties for partnership avenues for the brand
• Achieving profit targets, timelines and budgets
• Maintaining and growing the brand’s affiliations and partnership.

Requirements

• Proven working experience as Brand Manager or Assistant Brand Manager.
• Proven ability to assist with inputs which are used in developing brand and marketing strategies.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Practical sales knowledge
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices,
• Degree in marketing or a related field
• Ability/ openness to learn & unlearn
• Basic experience in use of social media.
• Basic Microsoft suite skills.

Additional Requirements/ not compulsory

• Decent understanding of the healthcare/ medical field
• A Degree or certification on the healthcare/ medical field.

Application Closing Date
27th December, 2021.