Web Traffic Acquisition Manager at an International News Media Company - Myrtle Management Consultants Limited

Myrtle Management Consultants Limited - Our client is an international News Media Company building a respected media brand, across television, mobile, and web.

They are recruiting to fill the position of:

Job Title: Web Traffic Acquisition Manager

Location: Victoria Island, Lagos
Employment Type: Full Time

Job Description

• The company requires to fill the role of a Web Traffic Acquisition Manager tasked with growing and developing the audience of the Company by using paid traffic sources.
• Working alongside the Head of Digital, your role is a hands-on role; you will be actively creating and managing campaigns and determining what tests we should run.
• The Company has an extensive, ever-growing library of premium content. You will curate content that you think will work well on different paid media channels. You are expected to be innovative, web, and multimedia savvy.
• Having a firm grasp of the various digital touch-points, and successfully steer our organization's digital narrative, and drive highly effective digital campaigns.

Responsibilities

• Build, plan and implement a traffic acquisition strategy
• Identify key traffic acquisition KPIs and metrics
• Monitor and manage online campaigns
• Build an online engagement and exposure strategy
• Analyze keywords, web traffic, and market trends
• Work with growth teams
• Track, measure, and analyze user engagement and conversions
• Track and manage multiple lead generation channels
• Increase organic traffic
• Perform SEO research and identify effective content and keywords
• Implement best Search Engine Optimization (SEO) practices and techniques
• Prepare and present reports on marketing strategy
• Stay up to date with the latest technologies and best practices
• Build a strong back-link acquisition strategy
• Develop, plan and implement the marketing strategy for various verticals and sites
• Traffic acquisition expertise on social media platforms (Facebook, Twitter & Instagram, LinkedIn, etc.)
• Assist with creative writing for our Ad campaigns
• Monitor and remain current on new trends and approaches in web and social media, and adjust accordingly to always get optimal ROI
• Setting up and optimising accounts and campaigns, including keyword research, writing ad copies, budget, and bid management
• Manage PPC budget, optimise campaigns against margin goals, and leverage bid management to drive efficiencies
• Drive value for the organization.
• Analyse and report on digital campaigns.
• Analyse customer and user data.
• Engage with clients, sales teams, and management.
• Map out how digital assets will be optimized for business results.
• Define and action digital events.

Qualifications

• Bachelor’s Degree in Advertising, Marketing, Communication Science or equivalent.
• Minimum of 2-3 years of experience in a related role with strong knowledge of traffic acquisition campaigns, preferably at a publisher 
• Up to date with the latest trends and best practices in online marketing and measurement 
• Excellent organizational and time-management skills
• Critical thinker and problem-solving skills
• Data-driven mindset, strong analytical skills, and experience in tracking relevant metrics
• Experience with WordPress, HTML, and Google Analytics
• Excellent communication and presentation skills
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touch points.
• Excellent interpersonal skills.
• Insightful and perceptive.
• Business knowledge.
• Deadline driven.
• Understanding of web analytics.
• Possess broad knowledge of best digital practices.

Remuneration
Competitive.

Application Closing Date
30th December, 2021.