Myrtle Management Consultants Limited - Our client is an international News Media Company building a respected media brand, across television, mobile, and web.
They are recruiting to fill the position of:
Job Title: Web Traffic Acquisition Manager
Location: Victoria Island, Lagos
Employment Type: Full Time
Job Description
The company requires to fill the role of a Web Traffic Acquisition Manager tasked with growing and developing the audience of the Company by using paid traffic sources.
Working alongside the Head of Digital, your role is a hands-on role; you will be actively creating and managing campaigns and determining what tests we should run.
The Company has an extensive, ever-growing library of premium content. You will curate content that you think will work well on different paid media channels. You are expected to be innovative, web, and multimedia savvy.
Having a firm grasp of the various digital touch-points, and successfully steer our organization's digital narrative, and drive highly effective digital campaigns.
Responsibilities
Build, plan and implement a traffic acquisition strategy
Identify key traffic acquisition KPIs and metrics
Monitor and manage online campaigns
Build an online engagement and exposure strategy
Analyze keywords, web traffic, and market trends
Work with growth teams
Track, measure, and analyze user engagement and conversions
Track and manage multiple lead generation channels
Increase organic traffic
Perform SEO research and identify effective content and keywords
Implement best Search Engine Optimization (SEO) practices and techniques
Prepare and present reports on marketing strategy
Stay up to date with the latest technologies and best practices
Build a strong back-link acquisition strategy
Develop, plan and implement the marketing strategy for various verticals and sites
Traffic acquisition expertise on social media platforms (Facebook, Twitter & Instagram, LinkedIn, etc.)
Assist with creative writing for our Ad campaigns
Monitor and remain current on new trends and approaches in web and social media, and adjust accordingly to always get optimal ROI
Setting up and optimising accounts and campaigns, including keyword research, writing ad copies, budget, and bid management
Manage PPC budget, optimise campaigns against margin goals, and leverage bid management to drive efficiencies
Drive value for the organization.
Analyse and report on digital campaigns.
Analyse customer and user data.
Engage with clients, sales teams, and management.
Map out how digital assets will be optimized for business results.
Define and action digital events.
Qualifications
Bachelor’s Degree in Advertising, Marketing, Communication Science or equivalent.
Minimum of 2-3 years of experience in a related role with strong knowledge of traffic acquisition campaigns, preferably at a publisher
Up to date with the latest trends and best practices in online marketing and measurement
Excellent organizational and time-management skills
Critical thinker and problem-solving skills
Data-driven mindset, strong analytical skills, and experience in tracking relevant metrics
Experience with WordPress, HTML, and Google Analytics
Excellent communication and presentation skills
Excellent written and verbal communication skills.
Firm grasp of emerging digital tools.
Thorough understanding of digital touch points.
Excellent interpersonal skills.
Insightful and perceptive.
Business knowledge.
Deadline driven.
Understanding of web analytics.
Possess broad knowledge of best digital practices.