Marketing Manager at ECLAT Human Resources Consulting Limited

ECLAT Human Resources Consulting Limited is a progressive Human Resource Management Firm with its Headquarters in Abuja, Nigeria. We are a team of professionals from various field of study who have come together to build ECLAT HUMAN RESOURCE CONSULTING serving clients across the nation.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Victoria Island, Lagos
Job Field Media / Advertising / Branding
Reporting Line: CEO

Purpose of the Job

• A competent Marketing Manager coordinates the marketing team, develop marketing strategies to expand the customer base and contribute to the development of the Wood et al’s brand.
• The Marketing Manager is expected to monitor market trends, competitor activities, and consumer preference as well as track marketing performance, return on investment, and prepare weekly or monthly reports for management review.

Expectations

• You are expected to coordinate the marketing team, conduct market research, market trend analysis and competitive analysis to identify threats and opportunities and develop marketing plans and activities accordingly.
• You are also expected to be highly organised and confident, to have in-depth knowledge of strategic planning principles and marketing best practices as well as very good knowledge of the industry dynamics, to be proactive, result-oriented and good decision maker.
• We also expect you to be highly reliable with impeccable moral behaviour and excellent time management.
• The aim is to maintain contacts and good customer relationships all clients’ and provide the management with prompt customers’ feedback.

Responsibilities

• Conduct market research, market trend analysis and competitive analysis to identify threats and opportunities and develop marketing plans and activities accordingly.
• Monitor market trends, competitor activities and consumer preference and position company’s product accordingly.
• Provide reasonable budget assumptions for the sales and marketing department that will ensure SMART Budget are set.
• Develop strategies to expand the customer base and contribute to the development of the company’s brand.
• Ensure clients’ and designated tasks follow- ups to ensure progress to set deadlines.
• Drive and monitor the implementation of the marketing strategies and take necessary action to correct deviations.
• Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
• Coordinate, evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and also monitor progress of campaigns using various metrics.
• Maintain good relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Ensure all marketing strategies adhere to company’s ethical code of conduct.
• Maintains contact and good relationship with all clients and ensure high-level client satisfaction.
• Establish close business relationships with existing and prospective clients’ and act as a contract negotiator in transactions.
• Identify marketing opportunities by identifying consumer requirements, defining market share, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business, establishing targeted market share.
• Track marketing performance and return on investment and prepare weekly or monthly reports for the management.

Key Performance Indicators

• Client satisfaction vs Customer retention.
• High productivity.
• Customer retention.
• Social media traffic
• Increase in sales revenue.

Educational Qualification and Experience Requirements

• B.Sc. Degree in Marketing, Business Management or related field.
• Minimum of 4 years marketing experience.

Requirements:

• Effective leadership and communication skills.
• Excellent organization skills with a problem-solving attitude.
• Good understanding of market research techniques, data analysis and statistics methods.
• Ability to work under tight deadlines and handle multiple assignments concurrently.
• Proven ability to maintain existing clients’ and creating new opportunities.
• Ability to motivate and lead people and hold employees accountable.
• Strong working knowledge of strategic planning principles and marketing best practices.
• Ability to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
• Ability to oversee and manage the marketing budgets.
• Proficiency in Microsoft Office and marketing software (e.g. CRM).
• Effective persuasive and negotiation skills.
• Ability to pay attention to detail.

Candidate may also have:

• High level of numerical skills to be able to create keynote proposals and insertion orders independently.
• Ability to prepare weekly and monthly work reports.
• Displays integrity - transparency in dealings with management, clients’ and other individuals that you may come in contact with.
• Exceptional interpersonal and communication skills, to enable professional interaction with clients’ and management.
• A flexible, pro-active approach to work including the ability to prioritise and re-prioritise.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.).

Personal Attributes:

• Creativity and commercial awareness.
• Strong organizational ability.
• High level of accountability, efficiency, and accuracy.
• Strong time management skills, ability to work under pressure to deadlines and ability to priorities tasks.
• Makes Sound strategic decisions and judgement.
• Role-models integrity, transparency and honesty and must be able to maintain confidentiality.
• Ability to be flexible to changing deadlines and work priorities.

Salary
N300,000 / Month (Negotiable).

Application Closing Date
20th December, 2021.