Marketing & Communications Officer at Mactay Consulting

MacTay Consulting - We are one of the first and leading management consulting firm in Nigeria, providing HR services to our clients in Africa since 1982. We focus on adding value to organisations through customized solutions that meet our clients’ needs. We have a proven track record of providing excellent services that impact our clients’ businesses.

We are recruiting to fill the position below:

Job Title: Marketing & Communications Officer

Location: Lagos
Employment Type: Full-time

Responsibilities

• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities for the organization.
• Stay current on market trends and acquire market intelligence - be the expert on our buyers, who are they, how they buy, and their key buying criteria.
• Understand the competitive landscape - be an expert on our competition and how they are positioned.
• Develop a marketing plan for the products and brand including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Define, develop, and manage the brand communication strategy using a variety of media.
• Own the development and messaging of the company’s vision and products on media platforms.
• Create, execute, and manage marketing programs and campaigns.
• Present and evaluate design ideas and recommendations for products and brands.
• Collaborate with product management and internal stakeholders to develop product positioning and messaging that resonates with our target buyer personas.
• Together with the product team, educate both internal and external stakeholders on our product story, features, and their benefits.
• Create content [website] sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to the world.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users and assist them when appropriate to provide deeper dives into the product.
• Measure and optimize the partner journey as it relates to product feature adoption and usage.
• Compose draft speeches for senior management and assist with finalizing speeches.
• Create plans for press conferences and interviews to help send the required message to our consumer base.
• Network with industry experts and potential clients to drive brand awareness.
• Evaluate the success of campaigns and track ROI to measure the performance of each of the marketing strategies to work on them continually.
• Gather and analyze feedback data to develop new ideas improving marketing strategy and advertising.
• Performs other related duties as assigned.

Requirements

• B.Sc in Marketing, Communications, Business, Public Relations, or relevant field.
• Proven work experience of a minimum of 2 years as a Marketing Communications Specialist or similar role.
• Excellent written and verbal communication skills. There is a heavy amount of writing, presenting, public speaking, and selling ideas in this role.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and partners.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• You must be able to think creatively and be proactive in solving problems.
• Must have a student mentality and be willing to learn to improve knowledge base and skills
• Strategic thinker able to identify long-term opportunities and trends
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like WordPress
• Proficiency in MS Office
• Knowledge of SEO and Google Analytics
• Experience with marketing campaigns on social media.

Application Closing Date
15th December, 2021.