Digital Marketing Specialist at Primly Services

Primly Services is an established company which offers a range of products and services for promoting health and well-being. At the heart of Primly Services is your health and comfort thus our company offers a broad range of optimal quality products. Our products are registered under different branded trademarks which include; Hospital and Homes, commonly referred to as H&H: H & H Urine Drug Test Kits. Our services range from Telephone Counseling to Employee Assistance Programs.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are looking for a creative Digital Marketing Specialist to manage Primly Services’ Online presence.
• S/he would be responsible for developing Digital Marketing Strategies & Online Campaigns aimed at increasing the brand’s influence, driving traffic to Company websites, and sparking interest in the Company’s Products and Services.

Responsibilities
Online Presence:

• Create and manage a consistent digital marketing experience & brand communication across all channels.
• Continually audit Company Websites to identify optimization opportunities, information gaps and resolve them.
• Review and monitor proposed content for social media channels as developed by the Social Media Staff. Work with team in developing content.
• Identify ways to increase engagement on Social Media Channels and build a community.
• Develop a system to ensure the company is listed on local and international online directories.

Campaign:

• Create and execute all Campaigns across various Social Media Channels: including Facebook, Instagram, SEM, PPC, etc.
• Ensure campaigns have a strategy that promotes the Company’s products and services and a plan that leads to new business while retaining existing business.
• Conduct regular A/B tests to improve performance of all paid advertising.
• Measure and report on the performance of all campaigns.

Other:

• Build & manage Email Marketing Lists and other Marketing Databases.
• Create content for landing pages and work with developers to optimize user experience.
• Create Detailed Weekly reports.
• Work as a key member of the Business Development team.
• Adhoc duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Communication, or related field.
• 4+ years relevant experience.
• Extensive Knowledge of Social Media Platforms and using social media as a tool to drive sales and engagement.
• Brand Marketing Experience.
• Excellent copywriting skills
• Working Knowledge of SEO techniques.
• Understanding of Google Analytics, with experience creating Accounts, Reports and setting Goals.
• Must be able to work with minimal supervision.

Application Closing Date
3rd January, 2022.