Head of Marketing Operations (Remote) at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Head of Marketing Operations

Job Ref: HX2YSNVEW9
Location: Lagos (Remote)
Employment Type: Full-time

The Role

• The Head of Marketing Ops will be a key member of the Marketing, Branding & Communications (MBC) team, responsible for departmental planning, strategies, technology, processes, and data that will help Reliance achieve projected growth objectives.
• You will report to the VP of MBC.
• This major strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to effectively align people, processes, and technology at a global level.
• Lead a team of professionals to successfully develop departmental alignment and efficiency across all markets
• Develop and manage departmental planning, management of strategic initiatives, and investment planning
• Standardized global marketing operational processes resulting in consistency and higher quality across all markets
• Own continuously improvement of the way we develop holistic, end-to-end marketing strategies and plans
• Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona
• Develop performance dashboards and support with robust reporting of insights on global marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy (e.g., paid, organic, field events, nurturing programs, etc.)
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department
• Implement and optimize lead scoring (behavioral, firmographic, and predictive models) and lead routing methodologies in partnership with Sales in all global markets to ensure the highest quality leads are passed
• Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team
• Negotiate contracts with vendors.

Ideal Profile

• Bachelor's Degree in Marketing, Project Management, or a related field
• Minimum of 7 years of experience in operational marketing
• Experience managing and developing teams to deliver efficiency and processes at scale
• Demonstrated experience designing and managing an innovative marketing technology stack
• Ability to establish global process change and technology rollouts/adoption with implored input from field marketing
• Strong project management capabilities with history designing and implementing large strategic initiatives
• Track record of improving performance through shared expertise on technology, process, and customer engagement
• Deep interest in strategic storytelling and being able to make compelling arguments to executive leadership
• Skilled in measurement, reporting, and analysis of performance data that leads to repeatable success
• In-depth experience working with various marketing tools and CRM is a must
• Experience managing data governance, maintenance, quality, and integrity
• The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
• Strong work ethic, sense of ownership, and emphatic management style
• Excellent attention to detail and an intuitive eye for building best-in-class efficiency and processes
• Strong communication skills – ability to collaborate with cross-functional team members at all levels.

What's on Offer?

• Opportunity to make a positive impact
• Attractive Salary & Benefits
• Strong opportunities to progress your career.

Application Closing Date
Not Specified.