Trade Marketing Manager at Niyya Food & Drinks Company Limited

Niyya Food & Drinks Company Limited is a member of Niyya Farm Group Limited involved in manufacturing fruit juices from natural raw fruits and production of different variants of Yoghurts / Dairy products located in Kaduna, Northwest Nigeria.

We are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• The role will be a stand-alone and be indirectly supported by ASMs and Sales Executives on the Field as well as merchandisers and will also be accountable for the Strategic development for a specific channel and key account management.
• It is also to maintain and sustain a strong trade presence of all the Company’s products by offering and stimulating high sales volume.

Key Responsibilities

• Lead and set the trade marketing Strategy across a portfolio of brands development and execution of annual sales plans that drives achievement of business objectives.
• Responsible for all Marketing Activities across categories in the regions with a focus on planning and implementation of visibility Merchandising, Consumer promotions, and events-based market needs.
• Lead and oversee short and long lead Trade Marketing projects, promotional material.
• Plan and implement various promotional formats and other marketing activities on and off-premises across the region.
• Support internal and external stakeholders to ensure projects and sales support activities are completed to specifications and deadlines.
• Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in line with global best practices.
• Align any Trade Marketing activity, point of sale and value add items to ensure best-in-class quality and cost-effectiveness.
• Accountable for trade marketing budget and ensures that all spending are in line with plan and approved guidelines.

Job Requirements (Qualification & Skills)

• B.Sc Degree or M.Sc Degree in Marketing, an MBA will be desirable or any other relevant degree is preferred for this role
• 4 - 6 years experience in a Sales & Distribution role in any of the FMCG category
• Good communication and interpersonal skills;
• High Level of IT Skills with previous experience working with other parts of sales and other functions particularly sales, marketing, and finance.
• Good presentation skills.

Knowledge / Experience:

• A strong track record in Sales and Trade Marketing at a management level with experience in at least two areas of Sales including field sales
• Proven experience in Seasoning or related product trade marketing and daily consumer goods activation.
• Self-motivated and a Team player with the ability to manage or lead people, result-oriented, and able to deliver through cross-functional teams.
• Strategic planning, Strategic designing, and implementation skills
• Strong project management, commercial and financial capability or acumen
• Possess a clear understanding of the above-market framework, route to market a new way of working
• Good understanding of Supply Chain & Finance
• Understanding of Sales Research tools and information analysis
• Ability to engage with high level internal & external partners’ stakeholders (Customers, Agencies, Government Officials, and Suppliers)
• Proven people leadership skills with the ability to motivate and energize field force team.

Application Closing Date
13th January, 2022.

How to Apply
Interested and qualified candidates should send their current Resume to: [email protected] using the Job Title as the subject of the mail.