Marketing Manager at the CVM Career Company - Lagos and Abuja

The CVM Career Company - Our client is recruiting qualified candidates to fill the position below:

Job Title: Marketing Manager

Location: Abuja (FCT) and Lagos
Employment Type: Full-time

Job Description

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Requirements

• Possess relevant qualifications and experience.

Application Closing Date
7th February, 2022.