Head, Creative Digital Strategy at Pulse Nigeria

Pulse is Africa's leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal.

We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.

We are recruiting to fill the position below:

Job Title: Head, Creative Digital Strategy

Location: Lagos, Nigeria

Position Summary

• Pulse is looking to hire a Head of Creative Digital Strategy who would be responsible for leading ideation and creative strategy, both pre-sales and post-sales, for potential and existing clients.
• You will possess superior understanding of consumer behaviour and help to solve our clients’ various problems through creativity.
• You will guide the Creative Strategy team, ensuring we are proposing the most effective strategies to clients to help them meet their campaign objectives.

The Role

• This position will be based in our Lagos office, reporting to the Director of Sales.

Duties and Responsibilities

• Lead the strategy teams across Africa in coming up with initiatives around our product offerings and train the sales teams on how best to propose and sell these to prospective and existing clients.
• Dissect client briefs and propose innovative creative and marketing strategies that will enable brands to connect to their audiences and achieve their business goals in the most effective manner.
• Conduct digital audits that yield rich insights into consumer and competitor’s online behavior and key motivational/attitudinal behaviour.
• Develop a total understanding of online target audience and mindset modes.
• Produce outstanding campaigns that drive growth and offer maximum value to our clients.
• Create budgets for proposed strategies in line with our rate card, working with all relevant internal sales and execution teams.
• Work with the post-sales account management and execution teams to develop a clear roadmap to realising the client’s vision.
• Develop sales and marketing material to support the Sales teams across Africa.
• Review proposals developed by members of the team, manage timelines and monitor progress to ensure deadlines are met.
• Carry out detailed market research and improve your understanding of the competitive landscape in order to deliver effective brand planning.
• Devise and implement improvements to tools and processes as well as make decisions based on credible metrics and well-reasoned analysis.
• Support the sales team in any and all activities that will help the team meet its overall revenue and profit targets.
• Drive client retention, renewals, upsells and client satisfaction.
• Manage team learning sessions and enable knowledge sharing on an ongoing basis with the Sales teams internationally.
• Manage the onboarding and training of new team members.
• Coordinate team social events for networking as well as team building.
• Communicate effectively to all team members and maintain strong, trusting relationships with all internal collaborators.
• Stay up to date of the latest trends, industry issues and solutions and suggest improvements and innovations to help Pulse and our clients and partners maintain a competitive edge.
• Represent Pulse at events and serve as a brand ambassador.

Desired Skills & Experience

• Experience leading a strategy/creative team within an agency or in-house
• A portfolio that shows innovative creative strategies for other brands
• Strong market research skills: understanding of customer insights, user research and audience segmentation
• Superior knowledge of the Nigerian and global digital environment
• Excellent copy and storytelling skills
• Business-minded: can link strategies to results
• Strong communication and interpersonal skills
• Strong PowerPoint skills and proficient in Google Slides, Excel, and Google Docs
• Highly collaborative and comfortable working in a fast-paced high-performance environment
• Excellent people leadership skills and the ability to inspire confidence and trust to motivate teams.

Application Closing Date
Not Specified.