Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionize the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders.
Since launching in 2004, Chicken Republic (Subsidiary of Food concepts) has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009).
Support the Marketing team to drive effective execution of BTL marketing activities within assigned marketing Hubs. i.e.leafleteering activities, bulk order sales drive, data collection/lead generation, instore sampling or engagement and events setup support, etc.
Key Responsibilities
Coordinate and supervise the day-to-day implementation of all direct marketing / BTL brand awareness campaign activities within assigned marketing HUB.
Contribute to the planning and generation of the monthly activation schedule, based on the reviewed need areas, perceived opportunities within the Hub, and requests from the Operations team.
Generate, approve and implement weekly activation route plan.
Manage and supervise the performance of activation team members (9 Marketing Operatives) to deliver smooth execution of BTL activities
Coordinate and supervise all BTL engagement activities such as leafleteering activities, bulk orders drive, data collection and lead generation, instore sampling etc.
Ensure effective coverage of the below consumer touchpoints within the assigned marketing HUBs:
Neighbourhood
Corporate Organizations
Educational Institutions
Religious Organizations
High Human and Vehicular Traffic Bus Terminals
Events Centers
Shopping Malls Etc
Effectively manage and utilize all assigned brand marketing assets and resources to meet the set goals and objectives of the unit.
Ensure activity reports are sent timely and as required.
Key Performance Indicators
(%) incremental performance on YOY consolidated sales of stores trading within the coverage area
(%) Incremental performance on YOY consolidated transactions of stores trading within the coverage
Data gathering and execution and of key consumer touchpoints (%)
Team Management Effectiveness (%)
Timely planning of activations and activities (%)
Timely reporting of executed marketing activities (%)
Profitability
Coverage Effectiveness
Management
Compliance.
Educational Qualifications / Experience
Minimum of an HND / Degree or equivalent
Minimum of 2 years working experience in a direct marketing or experiential marketing agency.
Skills, Competencies and Requirements:
Familiar with the Direct Marketing Activations
Team building and team management
Cost Management
Feedback and Guidance
Problem Solving & Analysis
Inventory Management
Performance Management
Must be able to Drive
General Management / Supervisory Competencies / Requirements:
Strong Analytical skills
Planning, Scheduling, Controlling & Coordinating
High level of attention to details
Ability to monitor individual/team
Good verbal and written communication skills
Strong Problem-Solving Skills
Ability to plan, schedule and coordinate effectively during activations
Confidence and a friendly disposition
Reliable and dedicated
Escalate issues when necessary.
Desired Personal Attributes:
Integrity
Proactive self-starter
Empathetic and enthusiastic towards organizational goals
Logical Mind
Creative Imagination
Ability to work with the production manager and build a team
Highly organized and significant ability to multi-task effectively
Ability to cope with and work under pressure
Collaborative management style, however decisive as well.