Brand Activation Officer at Food Concepts Plc

Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionize the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders.

Since launching in 2004, Chicken Republic (Subsidiary of Food concepts) has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009).

We are recruiting to fill the position below:

Job Title: Brand Activation Officer

Location: Ilupeju, Lagos
Employment Type: Full-time

Job Objectives

• Support the Marketing team to drive effective execution of BTL marketing activities within assigned marketing Hubs. i.e.leafleteering activities, bulk order sales drive, data collection/lead generation, instore sampling or engagement and events setup support, etc.

Key Responsibilities

• Coordinate and supervise the day-to-day implementation of all direct marketing / BTL brand awareness campaign activities within assigned marketing HUB.
• Contribute to the planning and generation of the monthly activation schedule, based on the reviewed need areas, perceived opportunities within the Hub, and requests from the Operations team.
• Generate, approve and implement weekly activation route plan.
• Manage and supervise the performance of activation team members (9 Marketing Operatives) to deliver smooth execution of BTL activities
• Coordinate and supervise all BTL engagement activities such as leafleteering activities, bulk orders drive, data collection and lead generation, instore sampling etc.
• Ensure effective coverage of the below consumer touchpoints within the assigned marketing HUBs:
  • Neighbourhood
  • Corporate Organizations
  • Educational Institutions
  • Religious Organizations
  • High Human and Vehicular Traffic Bus Terminals
  • Events Centers
  • Shopping Malls Etc
• Effectively manage and utilize all assigned brand marketing assets and resources to meet the set goals and objectives of the unit.
• Ensure activity reports are sent timely and as required.

Key Performance Indicators

• (%) incremental performance on YOY consolidated sales of stores trading within the coverage area
• (%) Incremental performance on YOY consolidated transactions of stores trading within the coverage
• Data gathering and execution and of key consumer touchpoints (%)
• Team Management Effectiveness (%)
• Timely planning of activations and activities (%)
• Timely reporting of executed marketing activities (%)
•  Profitability
• Coverage Effectiveness
• Management
• Compliance.

Educational Qualifications / Experience

• Minimum of an HND /  Degree or equivalent
• Minimum of 2 years working experience in a direct marketing or experiential marketing agency.

Skills, Competencies and Requirements:

• Familiar with the Direct Marketing Activations
• Team building and team management
• Cost Management
• Feedback and Guidance
• Problem Solving & Analysis
• Inventory Management
• Performance Management
• Must be able to Drive

General Management / Supervisory Competencies / Requirements:

• Strong Analytical skills
• Planning, Scheduling, Controlling & Coordinating
• High level of attention to details
• Ability to monitor individual/team
• Good verbal and written communication skills
• Strong Problem-Solving Skills
• Ability to plan, schedule and coordinate effectively during activations
• Confidence and a friendly disposition
• Reliable and dedicated
• Escalate issues when necessary.

Desired Personal Attributes:

• Integrity
• Proactive self-starter
• Empathetic and enthusiastic towards organizational goals
• Logical Mind
• Creative Imagination
• Ability to work with the production manager and build a team
• Highly organized and significant ability to multi-task effectively
• Ability to cope with and work under pressure
• Collaborative management style, however decisive as well.

Application Closing Date
28th February, 2022.