Marketing Manager at People Capacity Management

People Capacity Management is a human resources and management consulting firm located in Lagos, Nigeria. We provide services, expertise and resources to both the private and public sectors through our deep knowledge of issues specific to industries and sectors.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Responsibilities

• Deep understanding of the trade channels, their dynamics and opportunities
• Own the long-term plans and strategies for Trade and portfolio within the trade channels, translating them into actionable short-term programmes in order to deliver business objectives within the trade channels.
• Accountable for establishing and recommending goals for all key sales programs within the channels
• Develop selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade channels.
• Own operational marketing in the trade channels: sales drivers, activation programs, and POS execution.
• Support management in the decision-making process by coordinating feedback through direct interaction with Field Sales and Brand Marketing.
• Guide HO leadership in its decisions being the voice of the country’s trade channels and customers.
• Contribute to the Joint Up Business Plan process – particularly with regards to category strategy, trade strategy and sales units’ plans within all trade channels.
• Accountability for Advertisement & Promotion /Budget spends with all trade channels.
• Prepare the annual Marketing Plan for all business units in the firm.
• Support the development and execution of the marketing plans in the market acting as the interface between marketing and sales hub.
• Accountable for the A&P spend and M&E within the group
• Recommend the corrective actions to capture growth opportunities and adapt our Marketing plans in all trade channels.
• Accountability for end-to-end flawless execution through leadership and coordination of respective functions and stakeholders.
• Lead the planning and execution of priority brand activities across the respective channels.
• Ensure we own the right promotional slots in the trade channels and conduct the right activation (formats, offer, depth, frequency).
• Evaluate ROI and effectiveness of key programs and identify the most effective programs for sell-in and sell-through.

Job Requirements

• BSc / BA in Business administration, Marketing or relevant fields (Second Class Upper)
• Minimum of Second Class Lower with relevant Masters Degree​
• NIMN, ISMMN certification or other related certification
• 15 years cognate experience and 5 years proven experience working as a sales advisor in an automotive industry
• Experience within the automotive industry is an added advantage

Application Closing Date
18th February, 2022.