Head, Brand Management and Marketing Communications at Alfred and Victoria Associates

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customer's needs.

We are recruiting to fill the position below:

Job Title: Head, Brand Management and Marketing Communications

Location: Victoria Island, Lagos
Employment Type: Full-time
Department: Marketing
Reports to: Chief Marketing Officer
Direct Reports: Digital Marketing Officer Consumer and channel marketing lead
Internal Relationships: Executive Leadership
External Relationship: Vendors and Suppliers

Job Summary

• The position will oversee all marketing communication and promotional activities designed to generate product and brand awareness.
• Responsible for managing the company’s brands, ensuring that the company’s products capture the share of consumer wallet

Key Role and Responsibilities

• Facilitate the development and implementation of SIMS’ marketing communications and brand promotion strategy and programmes.
• Liaise with relevant customer facing functions e.g., sales to ensure marketing communication materials address specific information needs of customer segments, as well as provide clarity on product offering.
• Monitor the preparation of promotional materials for marketing effectiveness and ensure adherence to brand guidelines.
• Working with the OEMs, create marketing programs (e.g., sales documentaries, product videos, website copy, blog posts,) that articulate the benefits of SIMS’ products.
• Working with the OEMs, build on product messaging that sets new products apart from others in the market to give them a unique selling point.
• Provide input on all marketing communication contracts with vendors/media agencies and monitor their activities to ensure adherence with service level agreements.
• Liaise with respective stakeholders including channel heads and OEMs to provide required support for marketing and new business development efforts.
• Maintain brand integrity across all company marketing initiatives and communication.
• Lead creative development and media deployment of agreed communications to ensure consistency with the brand strategy.
• Monitor all activities on SIMS website including content, look and feel, etc.
• Oversee the development of all marketing/ brand related communications (graphic and print materials) originating from the organization.
• Liaise with the digital & technology department to ensure relevant users (existing/ prospective customers) enjoy continuous access to accurate and up-to-date product/company information.
• Liaise with media consultants and public relations agencies and ensure accuracy and consistency with the preferred brand image and established specifications/standards.
• Ensure adequate and positive media coverage for the organization and act as a media spokesperson when require
• Stay abreast with global and local best practice as it relates to the unit’s activities.
• Develop periodic activity reports for the attention of the Head, National Marketing.
• Perform any other duties assigned by the Head, Marketing.

Key Performance Indicators

• Brand strength/performance index – brand awareness survey score.
• Quality of marketing communications.
• Number of leads generated through marketing channels e.g., digital marketing.
• Percentage increase in market share.

Job Specifications

• Academic Qualification: Bachelor's Degree or it’s equivalent in Sales, Marketing, Business Administration or related field.
• Professional Qualification: Membership with relevant professional bodies.
• Experience: Minimum of 8 years relevant work experience with at least 3 years in a middle management position.

Skills & Competencies:
The competence proficiency levels required for the position are defined using the following key terms:

• Marketing principles - Mastery
• Service Agreements - Mastery
• Strategy - Mastery
• Presentation - Skill
• Leadership - Skill
• Project Management - Skill
• Commercial Acumen - Skill
• Negotiation - Mastery
• Communication - Skill
• Credibility - Skill

Salary
Very Attractive

Application Closing Date
3pm; 12th February, 2022.