Marketing Leader at MANO Africa

MANO Africa is Africa's first Integrated Grocery E-shop with your local flair. We are the next generation of eCommerce, pioneering ultrafast grocery delivery in Africa by combining sophisticated technology with quick commerce, and with a promise to deliver our customers' orders within 30 minutes. We boast of a sophisticated and strong network of riders as they are the lifeline of our business and they make it possible to deliver groceries to our customers ultrafast and efficiently.

We are recruiting to fill the position below:

Job Title: Marketing Leader

Location: Lagos
Employment Type: Full Time

Job Description

• We are seeking a Marketing Leader who will be responsible for leading the marketing and digital efforts for Mano Nigeria in the achievement of its goals.
• He/she will be responsible for the development and implementation of Mano’s marketing & digital strategy and plan in Nigeria, marketing our products via our app successfully to ensuring the continued growth and retention of our customers.
• This is a unique opportunity to help transform the marketing activities of an innovative organization working at the forefront of pioneering ultra-fast grocery delivery in Africa.
• Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Lead and oversee the development and delivery of Mano’s marketing strategy and plan
• Plan and implement a strategic, overall marketing program for all Mano stores in Nigeria
• Plan and effectively execute an integrated program to enhance sales on the Mano App and generate positive results for the overall success of our business.
• Plan and implement targeted consumer initiatives with both traditional media and multichannel digital platforms including shopper incentive programs, social media, and email marketing.
• Plan and implement special marketing events including launches, closed forum sessions, customer initiatives events etc.
• Coordinate public relations efforts that maintain each Mano store in a favorable light, create promote special events for awareness, and increases exposure of our app, build relationships with key media, and enhance the overall perception of Mano Nigeria.
• Coordinate a community relations program that makes Mano an integral part of the Nigerian online business community.
• Position Mano as the one-stop grocery app in Nigeria.
• Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, product success and community engagement.
• Provide a detailed performance report during weekly management meetings.

Requirements

• B.Sc or M.Sc in Marketing or relevant field
• Work experience as Head of Marketing or VP Marketing, preferably within our industry or a fast-paced industry
• Experience running successful marketing campaigns
• Experience managing agencies
• Solid knowledge of web analytics and Google Adwords
• Strong digital experience across multiple channels and proficiency in budget creation and management is essential.
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind.

Application Closing Date
Not Specified.