Trade Marketing Executive at Blume Nigeria Limited

Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products. Blume is a member of Sonia Foods Industries limited, the manufacturer of Sonia Food products.

We are recruiting to fill the position below:

Job Title: Trade Marketing Executive

Location: Ibadan, Oyo
Employment Type: Full-time
Department: Sales & Marketing
Industry: FMCG
Direct reporting to: Regional Sales Manager (RSM)
Dotted line reporting to: National Trade Marketing Manager

Job Description

• Market Research:
  • 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary/FMCG products, inclusive of competing brands. Required weekly reports on the same.
  • Identify opportunities in the foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.
• Market development - To assist the sales team to develop the untapped territories/markets:
  • New market development
  • Retail penetration, with product placement
• BTL Activities:
  • Market activation - Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
  • Promotional activity - Conduct trade and consumer promotional activities.
  • Branding - Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
  • Launch of new products - Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
  • Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
  • Keep record of promotional materials - production, deployment and balance.
  • Preparing budget, execution and monitoring of expenses.
• Recruitment - To assist in the recruitment of the promoters/personnel, working under you.

Requirements

• Qualifications: Minimum of B.Sc., HND (Higher National Diploma), or related qualification in a relevant discipline
• Work experience in the specified region-Ibadan:
  • Preferably in FMCG (consumable food items) industry
  • 3-7 years of experience with leading brands in Nigeria 
• Proven experience as a marketing executive or similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• Proficient in MS Office.
• Excellent communication and people skills
• Ability to work closely with cross-functional teams – sales, finance, logistics etc

Application Closing Date
1st March, 2022.