Growth Marketer at Binance

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.

We are recruiting to fill the position below:

Job Title: Growth Marketer

Location: Lagos (Remote)
Job type: Full-time
Department: Local Marketing

Job Responsibilities

• Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines .
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Coordinate internal resources and work with other teams across all functions (Performance Marketing, BD, Ops, etc) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Binance, including new launches, activations and local campaigns.
• Drive higher LTV and transaction frequency of Binance users via in-house marketing tools (i.e landing pages & activity tools) and CRM lifecycle strategies to further incentivise and gamify Binance users.
• Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies.
• Craft and support product marketing launches for new and existing business lines and new product features updates.

Job Requirements

• Minimum of 3 years in marketing planning and execution (campaigns/CRM/email marketing/performance) preferably at a fast-paced tech or e-commerce company
• Familiarity with online and offline marketing channels.
• Proven experience in growing and managing user base.
• Business level fluency in English and native level fluency in the designated local language.
• Must have a strong interest in crypto/blockchain/technology space
• Strong work professionalism and collaboration to work remote with global marketing team membersExperience in funnel optimization for converting users from registration/ signup to active platform users and platform volume.

Conditions

• Competitive salary
• Flexible working conditions
• Flat organisation
• Great Locations with a highly talented and international colleagues
• Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

Application Closing Date
Not Specified.