Digital Marketer at Homeland Development Company

Homeland Development Company is a Real Estate Development & Construction Company in Lagos State and we invite applications from suitably qualified persons to fill the position below:

Job Title: Digital Marketer

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

• Lead the planning and execution of the digital marketing strategies to promote services to customers.
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing
• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts. Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
• Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

Qualifications

• Bachelor's Degree, preferably but not necessarily in Marketing
• 3 - 5 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team.
• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time
• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Experience in generating and executing on marketing ideas.
• Understanding of our target audience and how to reach them
• Understanding of Lagos marketing terrain ((Press, Communities, Events & Conferences, Social Media etc.

Application Closing Date
15th March, 2022.