Public Relations Officer at Genesis Cinemas

Genesis Cinemas is the leading cinema chain of West Africa with 12 locations, 47 screens, and over 4,700 seats in operation across Nigeria. GC is part of the Genesis Group, a Nigerian-based conglomerate established in 1991 with its key focus on hospitality and entertainment with diverse interests in Restaurants, Hotels, Industrial Catering, Cinemas, Family Entertainment Centres, and Facility Management.

The Genesis Cinemas Brand and company was launched into the Nigerian market in the year 2008, in Lagos. By the month of December 2011, the company had served over 15 million customers. Genesis Cinemas has cinemas located in Lagos, Port-Harcourt, Warri, Owerri, Abuja, and Asaba. Our strategy to continue to grow in all major cities of the country will have us opening in more locations in the years to come. We are a major brand in the strategic Lagos market, with our current Lekki location situated at the most popular shopping mall in the country with over 800 parking spaces, housing some of the most prestigious Nigerian and international retail brands. Genesis Cinemas Lagos was the first cinema in West Africa to show a 3D movie (Green Hornet) in February 2011.

We are recruiting to fill the position below:

Job Title: Public Relations Officer

Location: Victoria Island, Lagos
Employment Type: Full-time

Responsibilities

• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
• Establishing and maintaining relationships with consumers, community, employees, and public interest groups.
• Writing press releases and other media communications to promote clients.
• Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
• Coaching client representatives in effective communication with the public and employees.
• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
• Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
• Updating and maintaining Web content.
• Conferring with managers to identify trends and group interests and providing advice on business decisions.

Requirements

• Bachelor's Degree in Journalism, PR, Marketing, or related field.
• NIPR Certified
• Experience handling a press conference.
• Excellent written and verbal communication skills.
• Ability to pitch to media.
• Knowledge of consumer marketing.
• An ability to work on big strategic plans as well as day-to-day tasks.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.
• Creativity in securing coverage and buzz with traditional outlets.
• Understanding of social media and solid experience working with bloggers.
• Project and budget management skills.
• Responds well under pressure with a strict time limit.
• Quick and enthusiastic learner.

Application Closing Date
15th March, 2022.