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4 Important Points In Writing A Good CV - A Must Read

Posted on Fri 27th Jan, 2012 - --- (33 comments)

Lets talk about CV writing and how to market yourself proper.

Have you ever looked at two companies offering the same product always come up with new marketing strategies, advertisements and promotions all with the aim of getting new clients and getting more market share. Well your CV, just like a product needs to compete with the thousands of other people sending in their documents.

The job market is tough and it’s getting tougher. Your CV is your No. 1 marketing tool and it may not be
doing its job and that is getting you an interview.

1.) Time: One reason may be a lack of time. With the increased competition for jobs and more applicants, employers don’t spend a lot of time reading any one CV. I must admit, a CV gets about 20 to 30 seconds of time for someone to read through and as I explain to most people. If a CV doesn’t appeal, then am definitely not going further. Right? If I have to scramble to get information, then am not going to bother. That’s not much time to score.
In fact, most applications will get quickly screened out and dumped on the reject pile.

2.) Interest: Another reason? Lack of interest. Most CVs today lack a sense of urgency. They don’t answer the all-important question: “What’s in it for the employer?” what are you providing to the company. You must offer something to get a job and employers are selfish.
Here are four things you need power up your CV for today’s more competitive job search arena to overcome these dilemmas:
  • Focused objective: Does your CV have a clear, focused objective? Does it identify one clear job title that you are seeking? Leave out all that nonsense about “challenging opportunity with a dynamic company.” Remember, it’s not about you. It’s more about what you can offer. For example “my goal is to secure a position where I can offer world class administrative support within a……..” I am hoping that you get my drift and the jist of all this.
  • Keyword section: Everyone pays lip service to this, but few act on it. If you don’t, you’re missing the boat in two major ways: To strengthen your odds, you need every potential keyword working for you. And not just your skill sets, either. Make sure to add all your industry buzzwords as well as your biggest soft skills. Did you know that some of the highest searched keywords today include terms we often overlook? These include “problem-solving,” “leadership” and “oral and written communication.” You must appeal to the person who reads your CV. A reader will scan a great keyword summary section within the first 20 seconds of looking at your CV. When added to your personal branding statement below, you increase your chances of hooking this reader and getting a closer look.
  • Personal branding statement. It doesn’t matter whether you’re a CFO, a software project manager or a wedding photographer. Answer this question: “What is it that makes you unique, compared with other applicants?” Don’t think that just having great skill sets or years of experience is going to give you any edge. Lots of other candidates have skills the same as or better than you. The solution is to create a brand for yourself. You may even add professional to the profile, but that is if you have more than 3 years experience. So how do you create your own brand? Review your CV. Does it have a clear statement that describes who you are and what you offer? This is called a “branding statement” and may be described as a “value added” or “unique selling proposition.” A true branding statement is a one-sentence description of who you are and what critical benefit you offer your next employer. It should describe your biggest strength and the resulting benefit to your previous employer. The best branding statements usually incorporate figures or percentages of money, or time that was gained or saved over a certain period of time. Here is an example for that CFO: “A Seasoned Chief Financial Officer strong in optimizing organizations to achieve maximum growth and market share who has produced new revenues or savings of more than N65 million for my employers over the past eight years.” Does your CV have a branding statement this strong? If not, think about adding one. It will take some time to develop your ideal statement. Once done, however, you will break that 20-second barrier and move that much farther ahead of your competitors.
  • Specific achievements: Companies hire employees to be an asset to their balance sheets. That means your work should involve helping a company either make money or save money. Think beyond your skill sets and job duties and find as many ways as you can that you accomplish this. For example, suppose you’re an accountant who does auditing for major clients. Ofcourse you may have noted a few irregularities here and there and made recommendation that have led to a significant reduction of losses. This translates into valuable thousands saved by the employer and it’s just this sort of achievement that must be on your CV. When it’s possible, put a value on your achievements. Our accountant example might look like this: “Successfully audited company XYZ and saved the company K 100,000 in losses through setting up of a monetary tracking system which is in use today” By including several specific achievements where you’ve helped your employer make or save money, you separate yourself from your competitors and quickly gain the attention of your reader.
Please note an achievement does not in any way mean the following:
Delivered reports to executive director at 5 a.m.

The above statement is part of your job description and this means you must deliver reports at 5AM. that’s where most people make mistakes.

I hope with this you will go back to the drawing board and start amending your CV. It might cost you valuable time and money but as the saying goes "no pain no gain".


Comments (33)

No. 1
Posted on Fri 27th Jan, 2012 11:08:00 GMT by ADETONA ADEBAYO IDOWU

Dear editor,
Thank you for your Article, it is really all i require especially now to enable my CV book me a ticket for interview with prospective employers.
I hope this yeild speed result.
No. 2
Posted on Fri 27th Jan, 2012 12:56:54 GMT by Rayzdo

No. 3
Posted on Fri 27th Jan, 2012 13:56:30 GMT by stella

Thanks for your article, its quite helpful.
No. 4
Posted on Fri 27th Jan, 2012 14:51:58 GMT by Mehara Gift

Nice 1 editor. Thks 4 dat gr8 infor. I want 2 ask a questn. Wat if u have no job experience, how den cn u put al ds keys in your CV.
No. 5
Posted on Fri 27th Jan, 2012 15:27:06 GMT by Martina

Thanks a lot.More grease 2 ur elbow
No. 6
Posted on Fri 27th Jan, 2012 16:04:42 GMT by Samuel Onyekuru

Thanks for your educative exposition on CV writing. However, it fails to highlight other necessary informationthat it should contain and their order of presentation. Such information like educational qualification, job experience, referees, special skills, etc
No. 7
Posted on Fri 27th Jan, 2012 16:29:12 GMT by collinchenko

kudos to you editor! More blessings to your endeavours
No. 8
Posted on Fri 27th Jan, 2012 16:32:58 GMT by moses

Tankz alot for ur inform.its really informative & highly educative,guess dis would be of help to all,God bles u bro.
No. 9
Posted on Fri 27th Jan, 2012 19:17:49 GMT by Oluwakemi

Infact, this is a great gift for us. God will continue to increase your knowledge. Thanks.
No. 10
Posted on Fri 27th Jan, 2012 19:18:28 GMT by Oluwakemi

Infact, this is a great gift for us. God will continue to increase your knowledge. Thanks.
No. 11
Posted on Sat 28th Jan, 2012 15:30:20 GMT by modestus

its a well development but, who know who interms of enployment.
No. 12
Posted on Sat 28th Jan, 2012 17:15:55 GMT by Abayomi felix

Spot on

No. 13
Posted on Sat 28th Jan, 2012 22:09:16 GMT by IBRAHIM

No. 14
Posted on Sun 29th Jan, 2012 20:25:05 GMT by osehi d gr8

u re wondderful
No. 15
Posted on Mon 30th Jan, 2012 06:48:08 GMT by Y.ibrahim

We or i really appreciate with your effort of putting all the applicants the mode of their perfect writting CV,before of any other company of their choice.
No. 16
Posted on Mon 30th Jan, 2012 07:51:54 GMT by USMAN, OMEIZA.K

Thanks for the write-up, u made some valuable points and I belong to that school of thought that says ur CV has the power to persuade ur employer, with ur clue on goals and branding, I think I will get more interview date.
No. 17
Posted on Mon 30th Jan, 2012 08:55:28 GMT by stella

Dis is wonderful nd vry hlpful.........thanks!!!
No. 18
Posted on Mon 30th Jan, 2012 09:45:08 GMT by George

Kudos Editor! You guys are doing a great job for millions of Nigerian
No. 19
Posted on Tue 31st Jan, 2012 14:17:38 GMT by Taiwo Abolarin

Thanx,this has really helped me....God bless u.
No. 20
Posted on Wed 01st Feb, 2012 13:30:35 GMT by Arhewoh I Thomas

Thanks for d information
No. 21
Posted on Thu 02nd Feb, 2012 22:26:58 GMT by Muhammad Nur Ibrahim

Insightful nd very educative for a serious minded labour market looking for real stuff to employ. When u com 2 naija labour market, its so sad to understand dat connections is far more of a criteria for employment rather dan ur CV... There re xceptions, bt very few. We kip on prayin nd makin efforts for a change.. God bless Nigeria
No. 22
Posted on Sun 13th May, 2012 08:26:27 GMT by Dr fash

Nice job in here, its real eyes opener.
No. 23
Posted on Fri 16th Nov, 2012 14:19:55 GMT by onyinye

Nice article, but yet since i have no working experience, what do i do.
No. 24
Posted on Fri 01st Mar, 2013 10:09:06 GMT by loyaltyplus

well well well, of a truth there's no mountain anywhere; one's ignorance is one's mountain
10Q a lot 4 the insight....
No. 25
Posted on Wed 06th Mar, 2013 13:31:22 GMT by Adewale

Thanks for article,pls how do i write a cover letter for internationaljobs or job wthin thanks

No. 26
Posted on Fri 08th Mar, 2013 10:31:42 GMT by ROMEO OBODO

it's awesome & revealing. thanks a million.
No. 27
Posted on Tue 26th Mar, 2013 05:19:28 GMT by Ilenotuma .I. Godday

Still need a help on how prepare CV
No. 28
Posted on Thu 09th May, 2013 15:00:10 GMT by Arowoshafe murtala ishola

its really an eye opener on how to prepare one cv for prospective employer.
No. 29
Posted on Tue 04th Jun, 2013 06:14:30 GMT by seun

Pls wen ask to forward cv,are we to write small intro or just to attach d cv
No. 30
Posted on Wed 14th Aug, 2013 09:02:32 GMT by NIYI AWODUMILA

Pls send a sample of an experienced CV.
No. 31
Posted on Thu 19th Dec, 2013 17:58:22 GMT by Haliru Shehu

its wonderful and highly impressive, i will find more time to amend my CV
thank you so much.
No. 32
Posted on Fri 13th Jun, 2014 10:01:25 GMT by oo

Big thanks, God bless you more for sharing this info
No. 33
Posted on Fri 21st Jul, 2017 08:38:02 GMT by OBAYOGIE LUCKY

well well well, of a truth there's no mountain anywhere; one's ignorance is one's mountain.
Kudos to You guys.

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