Digital Customer Retention & Loyalty Lead at Coca-Cola Hellenic Bottling Company

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Title: Digital Customer Retention & Loyalty Lead

Location: Head Office
Team: Execution Excellence
Jbo Grade: 9

About Your New Job

• Achieve and sustain digital channel customer retention by ensuring service levels are maintained (customer satisfaction) whilst implementing customer loyalty strategies that not only retains existing customers but also drives the Net Promoter Score (NPS) for all digital Platforms, as a key driver of Digital Route to Market (RtM) for CCH.

Your New Key Responsibilities

• Adopt a test and learn methodology, working closely with BSS team, to enhance our communication journeys (tools & processes) to improve retention metrics.
• Implement loyalty programs (group & local); including tech specs, KPIs, and roll out.
• Manage Change Management & retention communications (email, SMS, DM) ensuring the quality of content and adhering to all Brand, Legal and Compliance guidelines and leading on all comms changes
• Drive communication creative development (collaborating with Marketing & other stakeholders) - accurate, comprehensive, and clearly targeted briefs for creative agencies where needed.
• Support deployment of digital platforms/capability & roll out. Drive operational KPI reporting per platform post go-live, towards achieving year business plan.
• Manage External vendors and Service Providers (e.g., Digital Marketing, Suppliers, 3PLILMD partners etc.) relative to key platform operations.

What You Need To Be Successful
Education / Knowledge / Experience:

• University Degree in a Business area or IT
• 5-7 years of experience in Commercial, eCommerce Operations, Logistics, or other Commercial related Function
• Experience of working with internal or external agency & Service vendors.
• Experience of customer targeting, test and learn programs
• Direct, relevant experience of managing customer communication programs, campaigns and offers across channels.

Do You Have These Skills?

• Business acumen
• Agile leadership/Project Management
• Innovation Management
• Customer Focus
• Use of Analytic tools like Excel & Power BI
• Build and Manage user network/community/ecosystem
• Strong Analytical Skills
• Influencing skills
• Building Effective Teams
• Managing Diversity.

Application Closing Date
Not Specified.