Payedin provides an all-purpose digital platform that is designed to work for all kinds of businesses - churches, retail, restaurants, services without costly customization or add-ons. We elevate your digital experience, expand your reach while you sell and receive more using seamless payment methods.
We are recruiting to fill the position below:
Job Title: Digital Marketing Executive
Location: Lagos
Employment Type: Full-time
Job Summary
We are an early-stage Fintech and we are looking for smart, motivated people with problem-solving skills, that are resourceful and are tech-savvy to join our growing team.
Job Description
We are looking for a hands-on digital marketing person with the technical knowledge of implementing one or more digital marketing disciplines to a high standard, while also being able to source and coordinate the work of external marketing freelancers/agencies.
As a key objective, you will be required to design our automated sales process across all digital channels (website, mobile app store, social media, search etc.)
Duties and Responsibilities
What the job involves:
Responsible for developing strong and innovative digital marketing strategies to generate interest in company products and services.
Also developing and maintaining written, graphic and video content via marketing technologies and social media. Key responsibilities:
Develop and implement SEO and PPC strategies
Create and manage link building strategies, content marketing strategies, and social media presence
Innovate and present new marketing platforms and strategies
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Hiring of third party graphic designers, web designers, videographers to create unique and engaging content.
Requirements
BSc / MSc Degree in Marketing or a related field is a bonus.
You will have at least 2 years of experience designing and implementing successful automated sales processes across all digital channels (website, mobile app store, social media, search etc.)
You have at least 2+ years of success in a similar commercial role
World-class analytical skills and an understanding of financial concepts
Demonstrated ability to 1) Construct 2) Analyse 3) Deliver new business lines/products
Ability to see and unlock new business opportunities with measurable impact on company objectives
You have flawless English language ability with outstanding communication & presentation skills
Digital Marketing, Social Marketing, Website Merchandising and Administration, Content Creating, Digital Development, Email Marketing Responsibilities
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Monitor and report web statistics on stages of the customer lifecycle Requirements
Demonstrable experience in one of the following disciplines SEO/SEM, database marketing, email, social media and/or display advertising campaigns, affiliate marketing, introducer programmes, and PPC
Highly creative with experience in identifying target audiences and devising digital campaigns that deliver positive ROI
Some experience in optimising landing pages and user funnels
Basic understanding of A/B and multivariate experiments
Familiarity with website analytics tools (e.g., Google Analytics and other Webmaster Tools)
Experience in setting up and optimising Google Adwords campaigns is advantageous
Up-to-date with the latest trends and best practices in online marketing and measurement.
Other Requirements:
Use Google Analytics, Google AdWords Skills and experience needed:
2-4 Years Experience in Marketing, with previous digital marketing specialist background in B2B start-up environment (ideally tech/fintech/finance)
Ideally Bachelor’s Degree in Advertising or Marketing
Experience with SEO, PPC, Google AdWords, social media and content management
Excellent IT skills, especially with design and photo-editing software.
Remuneration
Competitive Salary and Incentives - Negotiable with the right candidate.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the mail.