Digital Marketing Executive at Payedin International Limited

Payedin provides an all-purpose digital platform that is designed to work for all kinds of businesses - churches, retail, restaurants, services without costly customization or add-ons. We elevate your digital experience, expand your reach while you sell and receive more using seamless payment methods.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Lagos
Employment Type: Full-time

Job Summary

• We are an early-stage Fintech and we are looking for smart, motivated people with problem-solving skills, that are resourceful and are tech-savvy to join our growing team.

Job Description

• We are looking for a hands-on digital marketing person with the technical knowledge of implementing one or more digital marketing disciplines to a high standard, while also being able to source and coordinate the work of external marketing freelancers/agencies. 
• As a key objective, you will be required to design our automated sales process across all digital channels (website, mobile app store, social media, search etc.) 

Duties and Responsibilities
What the job involves:

• Responsible for developing strong and innovative digital marketing strategies to generate interest in company products and services.
• Also developing and maintaining written, graphic and video content via marketing technologies and social media. Key responsibilities:  
• Develop and implement SEO and PPC strategies 
• Create and manage link building strategies, content marketing strategies, and social media presence  
• Innovate and present new marketing platforms and strategies  
• Develop engaging online content (clickbait, forums, videos, graphics, blogs) 
• Forecast marketing campaign growth and ROI for marketing campaigns 
• Manage email and social media marketing campaigns  
• Hiring of third party graphic designers, web designers, videographers to create unique and engaging content.

Requirements 

• BSc / MSc Degree in Marketing or a related field is a bonus.
• You will have at least 2 years of experience designing and implementing successful automated sales processes across all digital channels (website, mobile app store, social media, search etc.) 
• You have at least 2+ years of success in a similar commercial role 
• World-class analytical skills and an understanding of financial concepts 
• Demonstrated ability to 1) Construct 2) Analyse 3) Deliver new business lines/products 
• Ability to see and unlock new business opportunities with measurable impact on company objectives 
• You have flawless English language ability with outstanding communication & presentation skills 
• Digital Marketing, Social Marketing, Website Merchandising and Administration, Content Creating, Digital Development, Email Marketing Responsibilities  
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns  
• Build and maintain our social media presence  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  
• Identify trends and insights, and optimize spend and performance based on the insights  
• Plan, execute and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize the user experience 
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 
• Instrument conversion points and optimizes user funnels  
• Collaborate with agencies and other vendor partners  
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate  
• Monitor and report web statistics on stages of the customer lifecycle Requirements  
• Demonstrable experience in one of the following disciplines SEO/SEM, database marketing, email, social media and/or display advertising campaigns, affiliate marketing, introducer programmes, and PPC  
• Highly creative with experience in identifying target audiences and devising digital campaigns that deliver positive ROI  
• Some experience in optimising landing pages and user funnels 
• Basic understanding of A/B and multivariate experiments  
• Familiarity with website analytics tools (e.g., Google Analytics and other Webmaster Tools)  
• Experience in setting up and optimising Google Adwords campaigns is advantageous  
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Other Requirements:

• Use Google Analytics, Google AdWords Skills and experience needed: 
• 2-4 Years Experience in Marketing, with previous digital marketing specialist background in B2B start-up environment (ideally tech/fintech/finance)  
• Ideally Bachelor’s Degree in Advertising or Marketing 
• Experience with SEO, PPC, Google AdWords, social media and content management 
• Excellent IT skills, especially with design and photo-editing software.

Remuneration

• Competitive Salary and Incentives - Negotiable with the right candidate.

Application Closing Date
Not Specified.