Head of Paid Media at Pulse Nigeria

Pulse is Africa's leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal.

We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.

We are recruiting to fill the below:

Job Title: Head of Paid Media

Location: Lagos, Nigeria

Job Summary

• We are looking for a Head of Paid Media who will be responsible for the planning, execution, and optimisation of all paid campaigns for Pulse and our clients.
• You will be highly analytical, with a passion for paid marketing and strong experience running and scaling all types of paid campaigns.

Key Responsibilities

• Pan-African responsibility for developing, executing, managing and optimising paid marketing campaigns, incl search engine marketing, display, video, and social media marketing for Pulse and its clients
• Full coordination responsibility for the Paid Marketing team - ensure internal teams align with defined processes, workflows and best practices
• Maximise ROI for all paid campaigns, ensure client objectives are met and desired results are achieved
• Define and measure relevant campaign KPIs, track and analyse performance, prepare reports and deliver sound recommendations to clients
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Improve campaign performance and conversions by a/b testing different variables
• Carry out keyword research, ad copy drafting, audience research, client/website research, etc
• Work across different types of platforms both web and mobile, and different types of campaigns incl lead generation campaigns and landing pages
• Setup ad support analytics, conversion tracking, remarketing and call tracking
• Identify relevant influencers for client brands and facilitate brand engagement and ROI
• Assist the sales team to create KPI led media plans for potential/prospective clients
• Promote a work environment of continuous improvement, lead and manage team learning sessions and facilitate knowledge sharing on an ongoing basis
• Stay up to date on the latest trends in paid media - platforms, tools, best practices, competitive activity with clients, etc - to ensure that the Pulse offering is always innovative and impactful.

Desired Skills & Experience

• In-depth and practical knowledge of various search engines and advertising platforms such as Google, Facebook, Bing, Yahoo, etc
• Strong experience with Google Ads, Facebook Ads (certification is a plus), Google Analytics
• Experience with social ad platforms such as Facebook, Instagram, LinkedIn, Twitter, Youtube, etc
• Experience with funnel marketing elements, e.g. landing page building, creative copywriting, tracking, analytics, etc
• Familiarity with A/B split testing/tools and conversion optimization for advertising platforms
• Experience with CPC and display ads for web and mobile
• Highly analytical with exceptional attention to detail
• Ability to clearly and effectively articulate insights and recommended actions
• Strong bias for action and an ability to prioritize and meet deadlines
• Excellent communication to relate with clients and project management skills to manage multiple campaigns
• Great people leadership skills and ability to inspire confidence and trust to motivate teams
• An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities.

Application Closing Date
Not Specified.