Product Marketing Manager at GUS Consulting Limited

GUS Consulting Limited is one of the top Human Capital Development service providers in Nigeria. Our services cut across all sectors and industries. Over the years, we have proven to be one of the best hands in the industry. For us, good is not good enough! We aim to be the best at what we do – providing clients with complete and bespoke solutions, built on a sound understanding of the clients’ business needs. We have over 8 years extensive experience providing top notch HR services to companies in the oil and gas, maritime and Energy industries in Nigeria.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Lagos

Job Profile
As a Product Marketing Manager, a typical day might include the following:

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different departments
• Brief the press and PR teams about new products
• Take part in presentations
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer
• personas, through interviews, surveys, focus groups and sales data
• Agree timelines and deadlines for the development of new products with product management and engineering departments.
• Use market research data to establish product pricing
• Create content such as case studies, videos, website copy and blog posts
• Speak and present about products to both external and internal audiences
• Test new goods and products
• Propose and keep within a budget
• Research competitor offerings
• Recruit and develop a team of product marketing executives.

Requirements
You'd be a Good fit if You Have:

• Bachelor's Degree in Business Administration, Marketing, Communications, or a related field
• 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Clear understanding of the growth funnel and metrics highly desired
• Experience driving adoption for a B2B software product would be an advantage
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

Application Closing Date
4th April, 2022.