Social Media / Public Relations Officer at House of SOTA

House of SOTA is an afroContinental brand based in Nigeria and USA. The company specializes in African prints with the aim to promote Africa and its culture globally.

We are recruiting to fill the position below:

Job Title: Social Media / Public Relations Officer

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

• We aim to hire a Public Relations (PR) specialist and Social Media Expert to help promote and elevate awareness of our company and brand.
• To be productive in this role, you should be able to execute marketing or advertising strategies and ensure the awareness of the company in the public eye remains positive.

Responsibilities

• Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
• Build relationships with new media contacts and maintain relationships with existing contacts
• Pitch story ideas and content to media
• Track and analyze media coverage to inform future campaigns
• Measure PR program impacts using regular reporting
• Organize, schedule, and prepare key leaders for press interviews.
• Monitor SEO and customer engagement and suggest content optimization
• Moderate user-generated content in line with the moderation policy
• Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
• Create editorial calendars and syndication schedules
• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Work with copywriters and designers to ensure content is informative and appealing
• Boost your network by interacting with industry professionals and influencers via social media
• Stay up to date with the latest social media best practices and technologies
• Ensure all communication is cohesive with the brand image

Requirements

• Bachelor's Degree in Journalism, PR, Marketing or any related field
• 2 - 4 years of experience in public relations or corporate communications
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
• Knowledge of consumer marketing
• Experience using various analytics software
• Ability to work on big strategy plans as well as day-to-day tasks.
• Excellent organization skills
• Working knowledge of HTML and CSS.
• Demonstrated ability to prioritize tasks and manage time effectively
• Strong working knowledge of a variety of public relations programs
• Strong oral and written communication skills
• Proficient in Microsoft Office
• Proven ability to develop, implement, and execute successful public relations campaigns.

Remuneration
N100,000 - N150,000 Monthly.

Application Closing Date
29th March, 2022.