Marketing Manager at MIPBD International Limited

XT.COM is the world’s first social infused exchange platform. A comprehensive trading platform that supports 100+ high-quality currencies and 300 trading pairs. It has a rich variety of transactions such as currency transactions, leveraged transactions, OTC transactions, contract transactions, and credit card purchases. Provide users with the safest, most efficient and professional digital asset investment services.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

• Create and publish content for company social channels (Twitter, LinkedIn, Discord, Telegram, Facebook, and Instagram);
• Build an engaged following and drive conversations with targeted audiences;
• Help write and publish engaging thought leadership articles in the Crypto and Blockchain space;
• Help conduct marketing research on competitors in the space;
• Research and identify growth opportunities across new platforms, communities, groups, etc. in the crypto space;
• Measure channel and content performance, sharing insights and findings with the team;
• Work closely with the product team, to ensure a consistent and effective marketing strategy across all channels;
• Taking charge to develop, implement and execute strategic digital marketing campaign, which may include SEO/SEM skills;
• Oversee, conceptualize and execute brand, marketing and customer retention strategies;
• Drive growth in product positioning and maximizing brand recognition through marketing plans;
• Identify key growth drivers and opportunities to grow the brand in all markets (Southeast Asia);
• Monitor marketing campaigns' effectiveness;
• Drive leads conversion by planning and executing effective marketing campaigns and consumer events;
• Manage the marketing budget and analyze ROI of marketing investments and market performances on a monthly basis.

Requirements

• Bachelor Degree and above in Marketing / Business or a related field;
• 3-5 working experience in Marketing
• Experience with cryptocurrencies or new technologies is a plus;
• Familiar with Southeast Asia markets;
• Solid knowledge of website analytical tools (e.g. Google Analytics, NetInsights, Omniture, WebTrends);
• Experience in launching new and innovative ideas is a plus;

Application Closing Date
20th May, 2022.