Digital Marketing Specialist at uLesson Education Limited

uLesson is a venture-backed education technology business whose mission is to deliver high-quality, affordable, and accessible education to all Africans. Our app hosts thousands of educational video tutorials that combine quality lessons delivered by experts in education, with digital animations and illustrations to explain key concepts; thereby, providing students with a learning experience that is unprecedented in its richness, scope, interactivity, and effectiveness.

We currently provide students between the grades of 4 and 12 with access to high-quality, curriculum-relevant, animated video lessons. At the moment, our Android application has over 1 million downloads on the Google Play store and we've been featured on credible media houses like CNN, Venturebum, Quartz and Business insider.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Abuja
Employment Type: Full Time

Key Responsibilities

• Plan and develop creative digital marketing growth strategies.
• Implement digital marketing campaigns/strategies via Pay-Per-Click (PPC), Search
• Engine Marketing (SEM), Search Engine Optimization (SEO).
• Provide reports and analysis to company management to demonstrate effective return on investment (ROI).
• Measure and evaluate KPIs of all digital marketing campaigns to Identify trends and insights.
• Collaborate with the product and technology team, alongside the distribution and marketing team to develop and monitor strategic marketing and initiatives.
• Analyse and report on the performance and efficiency of campaigns.
• Conduct market research and analyse trends to identify new market opportunities.
• Write, proofread, and edit creative and technical content across different mediums.
• Work closely with external agencies and vendors to execute marketing programs.
• Stay current with new web technologies and digital marketing trends and implement these new technologies in developing and updating current campaigns to include new information.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.

Requirements

• A Bachelor's Degree in Marketing, Information Technology, or any related field.
• Minimum of 3 years work experience in digital communications and marketing or a similar role.
• Working knowledge of managing SEO/PPC/SEM campaigns.
• Knowledgeable in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Good knowledge of website analytics tools (i.e. Google Analytics, Net Insight, Omniture,
• Web Trends and working knowledge of ad serving tools (i.e. DART, Atlas).
• Proficient use of Microsoft Office Tools- Adobe Photoshop, Corel Draw, MS Word, MS
• Excel, MS PowerPoint, etc.
• Proficient with Google Analytics, Facebook Ads Manager, Google Ads.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.

Remuneration
N400,000 monthly

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their Applications, updated CV and Cover Letters indicating and stating why they are a good fit (as an attachment) to: people@ulesson.com using "Application for the position of "Digital Marketing Specialist" as the subject of the mail.