Digital / Growth Marketer (Remote) at Ustacky

Ustacky is an edutech start up and MOOC provider that teaches industry relevant programming skills. We are determined to bridge the technological gap between Africa and the rest of the world.

We are recruiting to fill the position below:

Job Title: Digital / Growth Marketer

Location: Lagos (Remote)
Employment Type: Full Time

Job Description

• We are seeking a Digital / Growth Marketer who is entrepreneurial, data focused, and hands on across all areas of the marketing function.
• They will be responsible for developing and executing customer acquisition, conversion and retention strategies and/or campaigns.

Responsibilities

• Find and address issues in the sales/marketing funnel to prevent and reduce customer churn or bounce rate
• Strategize, build and implement the entire sales/marketing funnel
• Find and implement opportunities to rapidly grow customer acquisition and conversion
• Developing and implementing ROI driven marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert
• Develop, monitor and improve live campaigns, analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies.

Requirements

• Crazy about startup growth with an entrepreneurial mindset.
• An ROI-driven Direct Response marketing strategy
• A mind that analyses & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve business growth
• A solid understanding of how Direct Response, Digital Strategy, Optimization, Sales Funnels, UX, UI, and page performance affect and can improve conversion rates.
• Solid understanding and experience running successful SEM, Google PPC Marketing, Display Ads, YouTube Ads.
• Solid understanding and experience running successful Social Media Ads (especially on Facebook, Twitter, Instagram and TikTok).
• Excellent Google Analytics knowledge & channel marketing analytics
• Well-grounded in SEO, Google Tag Manager
• Knowledge about content writing, strategy and marketing.
• Ability to work unsupervised
• Ability to work with a fast paced team.

Remuneration
N300,000 Monthly.

Application Closing Date
Not Specified.