Brand Technical Analyst at E'Sorae Luxury

E'Sorae is your target brand for luxury and premium quality bed, bath, and fragrance products. E’Sorae has carved a niche for itself in the retail and hospitality industry by offering a wide selection of high-quality luxury towels, bathrobes, bedding, and other home essentials, that don’t cost an arm and a leg. We are obsessed with comfort, elegance, ambiance, and well-being, and revolutionizing the bedding industry, reshaping it from the ground up... Providing an exquisite kind of rest, just for you!

We are recruiting to fill the position below:

Job Title: Brand Technical Analyst

Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• We are looking for a Brand Technical Analyst to develop, implement, track and optimize our sales and marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies
• Establish and maintain brand budgets
• Deliver brand strategy and advertising communications founded on deep understanding of consumer insights
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Provide thought leadership and perspective for adoption where appropriate
• Creating and implementing advertising strategies.
• Facilitating brand partnerships and collaborations.
• Assisting with Content Creation (Pictures & videos).
• Define and manage the brand identity, vision and overall marketing strategy.
• Curate customer experience by defining and managing the brand communication strategy across all communication and sales channels.
• Own, develop and maintain the external brand narrative.
• Create and execute marketing programs and campaigns.
• Carry out market research and studies to identify gaps and opportunities in the market, and get competitor and customer insights.
• Organising brand events and promotion of products and collections.
• Creating customer feedback processes and providing useful feedback based

Preferred Qualifications

• Candidates should possess a Bachelor's Degree with minimum of 3 years work experience.
• Demonstrable experience of analytical work with online tools such as Google Analytics and/or Omniture and including SEM, video, text and banner advertising.
• Data-driven and highly analytical, and demonstrated experience of translating data and trends into recommendations, powerful strategies and compelling messaging.
• Excellent project management, interpersonal and organizational skills, with the ability to drive and implement ideas in a changing environment.
• Demonstrable ability to communicate effectively with senior executive leadership and strong people influencing skills.

Application Closing Date
31st May, 2022.