Head, Reserva Brands at Bacardi Limited

Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most awarded blended Scotch; PATRÓN tequila, the world's highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur.

We are recruiting to fill the position below:

Job Title: Head, Reserva Brands

Location: Lagos, Nigeria
Job Type: Full time
Function: Commercial
Reporting Line: Area Manager Nigeria

About the Role
Your Opportunity:

• This is a great opportunity to be part of the Nigeria commercial team as Head, Reserva Brands.
• Your principal role will be to support your manager with marketing and sales inputs for our Reserva Brands. You will also be monitoring the distributors KPI and work in developing our Premium brands portfolio. The role reports into Area Manager - Nigeria.

About You:

• As the Head-RESERVA Brands, you will be accountable to lead the Route to Market and drive the strategy for Premium Brand portfolio in Nigeria.
• You will responsible for building brand desires of Bombay Sapphire, Grey Goose and Single Malts, Premium Bacardi rum & Dewars portfolio with the key strategy of building market share, NSV and growth for the market.

Responsibilities
With our consumer at the heart, your key responsibilities will be to:

• Lead brand launches & activities for Premium Portfolio – Gin, Run, Vodka, Whisky & Dusse
• Market and trade visits across regions 
• Monitoring distributors Key Performance Indictors across channel for our RESERVA portfolio
• You will provide feedback on the market growth, potential across channel, optimum RTM and right Resourcing 
• Responsible for sales & marketing administration, budget preparations and revisions in the category
• Work closely with Marketing, Supply Chain, MDMs and DB Managers to make RESERVA a success 
• Monthly Sales and stock follow up
• Monthly Marketing reporting (best practice, ROI, MBHs )
• Drive with Marketing to build Digital equity for RESERVA.

Skills and Experience

• The skills and experience needed to create your legacy:
• Preferably MBA with a Degree in Sales & Marketing
• 8-10 years of experience with a proven track record in sales and marketing of Premium brands/spirits.
• FMCG experience essential, Spirit’s business knowledge is a plus 
• Having experience of new business / new brand portfolio setting up is a plus for this role
• Strong knowledge of local market and culture
• Proficiency in excel, PowerPoint.

Personal Qualities:

• Strong commercial and analytical skills with proven track record 
• Experience of handling P&L accountabilities
• Proficiency in English 
• Be self-motivated & have a sense of ownership
• Entrepreneurial and hard worker.
• Proactive and can-do attitude
• Organised and well planned 
• Able to communicate professionally across different cultures 
• Comfortable working with figures, have financial skills and be able to develop strategies from analysis
• Team-working skills are vital.
• Able to multi-task.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online