PPC Limited - At PPC, we turn ideas into solutions and help businesses to create and implement exceptional user experience. We are specialized systems integrator.
We are recruiting to fill the position below:
Job Title: Media Strategist
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Purpose
The Officer will be tasked with increasing the organization’s media footprint across traditional and offline touch points leading to favorable media positioning, visibility and influence in each operating territory.
Working Interface:
Internal: All Verticals: Healthcare, Power, ICT and BSE, HR, Finance & BPMO
External: Media Agencies, PR & Advertising Agencies, Digital Agencies.
Job Responsibilities
Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence
Identify organic and paid media openings that promote brand visibility and recall
Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
Identify media opportunities through relevant evolving issues in selected target markets
Develop content for dissemination via press releases, media immersion and other distribution channels
Serve as the organization’s media liaison; conduct press briefings and support new production introductions (route-to-market)
Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
Negotiate with media houses and agencies for best deals on organic and paid media buys
Build and manage the organization's media profile and presence
Promote additional strategic projects to support new product launches and market storms
Build long-term relationships with media influencers, gatekeepers and opinion leaders
Appropriately manage the organization’s media budget for optimal returns
Ensure that key messages align with vital business strategies
Any other tasks assigned to you
Key Result Area:
Key Result Area 1- Growth in brand preference
Key Result Area 2- Growth in brand recall value
Key Result Area 2- Increase in brand awareness
Key Result Area 3- Increase in engagement rate
Key Result Area 4- Evidence of Attitudinal & behavioural change
Key Result Area 5- Increase in conversion rates in key commercial areas
Key Performance Indicator
KPI 1: >80% quarterly increase in engagement rate
KPI 2: >80% quarterly conversion rates in key commercial areas
KPI 3: >80% quarterly growth in brand recall
KPI 4: >80% quarterly in brand awareness
KPI 5: >80% quarterly growth in brand preference & sentiment
Job Specifications
Education: B.Sc. Degree in Media Studies, Public Relations, Communications or any related field.
Professional Qualification: Relevant industry certifications.
Experience: 3+ Year’s experience in a top Media organization
Key Competencies Requirements:
Technical:
Demonstrable experience in driving media strategy within commercial markets (B2B/B2C)
Must have extensive contacts within the media landscape
Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior
Good knowledge of digital engagement
Experience writing opinion pieces that shape perception and grow influence
Strong analytical skills and data-driven capability
Up-to-date with the latest trends and best practices in media marketing and impact assessment.
Behavioural:
Courteous.
Teamwork.
Persuasive.
Dependable.
Strong interpersonal skills.
Ability to forecast and be creative.
Good interpersonal relationship.
Goal-oriented, organized team player.
Self-motivated and detail-oriented.
Ability to work well under pressure
Detail oriented.
Goal-oriented.
Application Closing Date
24th June, 2022.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.