Marketing Manager at Workforce Group

Workforce Group is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organizational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full Time

Job Summary

• The Marketing Managers is responsible for developing, implementing and executing strategic marketing plans for the organization in order to generate leads, attract potential customers and retain existing ones.

Job Roles & Responsibilities

• Oversee all marketing campaigns for their company
• Generating new business leads
• Implement strategy
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Monitor social media campaigns and analyze web traffic from the online community using key performance   indicators (KPIs).
• Find new marketing ideas and outreach opportunities to push brand image and products.
• Participate in social events, corporate events and workshops
• Researching and analyzing market trends and competitors.
• Managing the design and production of promotional materials, such as websites and brochures.
• Preparing and presenting quarterly and annual reports to senior management.
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.

Day-to-Day Duties

• Manage and coordinate marketing and creative vendors
• Lead market research efforts to uncover the viability of current efforts
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team to produce effective strategies to generate qualified leads
• Monitor current campaigns, meets deadlines and complete necessary tasks
• Proficient in Google Analytics to analyze web traffic, identify and track relevant community metrics and KPIs (e.g., Repeat attendance at events)
• Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.
• Knowledge of Hootsuite or similar programs to manage online postings on different platforms.

Core Requirements

• 4-5 years’ experience in similar role, an Advertising Agency/ FMCG industry (preferred).
• A Degree in Marketing, or related fields.
• Come from a variety of academic backgrounds, including marketing, communication, business, and other fields.

Soft Skills:

• Attention to detail and ability to multitask
• Self-driven and highly motivated
• Ability to work independently and in a team environment
• Be a self-starter, self-motivated and self-directed.
• Proven to be detail oriented and be able to use many various resources.
• Must be able to multi-task and work with numerous projects and tools.
• Excellent organizational skills to work independently and manage projects with many moving parts
• At least two years' experience as a marketing manager.
• Superb leadership, communication, and collaboration abilities. 
• Exceptional analytical and problem-solving skills
• Strong time management and organizational abilities.

Skills Requirements:

• He/She must have exceptional oral and written communication skills and can
• Abillity to develop engaging high-quality content initiatives and ideas to drive and increase engagement.
• People person’ with great customer service skills and the ability to moderate online and offline activities and engagement for the organization.
• Website management, Social media management.
• Copywriting and content management.
• Data analytics.
• PR and corporate communications.

Application Closing Date
Not Specified.