Style Writer at Ruff 'n' Tumble

Ruff 'n' Tumble is an indigenous premium brand for quality children’s clothing, shoes and accessories. The brand was founded by Adenike Ogunlesi in 1996 as a solution to the unavailability of quality kids’ clothing and to showcase the possibilities that abound in Nigeria. We are thought leaders in retail fashion and in the kids’ fashion space, creating well-tailored garments that are fun, on trend and colorful; giving children extreme confidence when worn.

We are recruiting to fill the position below:

Job Title: Style Writer

Location: Ikeja, Lagos

Main Objective of the Job

• To Manage all social media channels and campaigns, to sustain an engaging audience experience and to increase audience satisfaction.
• Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote overall brand through social media channels

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products
• Prepare well-structured drafts using Content Management Systems
• Write, Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Work with graphic designers, videographers, to create content.
• Formulating a cross-platform content strategy.
• Provide editorial, creative and technical support to team members.
• Track web analytics to ascertain content engagement levels.
• Manage content across all platforms, including email and social media
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

Requirements

• Candidates should possess a Bachelor's Degree
• Minimum of 3 years experience in a marketing or brand management role.
• Experience in the fashion industry would be an advantage.
• Possess strong communication skills in the English language and is able to translate for marketing collaterals.
• Proactive, result-driven, and presentable.
• Analytical minded effective communication and interpersonal skills.

Application Closing Date
30th June, 2022.