Diageo: Head of Customer Marketing

Posted on Tue 15th Dec, 2009 19:24:40 GMT by Perry Ludy

Please hire me to do this job. Perry J. Ludy 1467 Saint Thomas Circle Myrtle Beach, SC 29577 843-424-1423 / perryludy@earthlink.net President / Chief Executive Officer Profile Senior level executive and author of award winning business book sold worldwide in multiple languages documenting his approach to profitability. Enthusiastic leader with the skills set and know-how to generate positive cash flow as measured by run-rate EBITDA through growth and M&A. Successful track record demonstrating organic growth from historical, current, and future perspectives. Effective problem-solver with discipline to achieve competitive advantage. Recognized globally for innovation management in dynamic business environments. A master at operating high profit margin businesses through team building focused on Return on Assets Employed (ROAE). Core Competencies & Achievements • Visionary - Led the executive team and key personnel in a turnaround through Questions Brainstorming, which earned the franchise The Star Award, one of three Nation's Restaurant News Franchise Excellence Awards honoring companies and individuals for superior leadership and performance in franchise management. • Strategic - Persuaded PepsiCo, Inc. to participate in an unprecedented strategic alliance that resulted in raising $1.9 million to help capitalize a restaurant franchise. • Ethical - Demonstrated principles-based leadership by communicating clear performance expectations and engaging teams in expectation exchanges that would hold them accountable for operating 600 company-owned locations and coaching 400 franchised locations. • Tactical - Increased profits by $40 million while holding customer satisfaction scores at 96% and keeping the organization focused and committed to ROI, ROE and EBITDA. Experience 2007 to Present Acquisition, Restaurant Development, People Development President Carolina Restaurant Partners LLC, Myrtle Beach, SC Negotiated a 30-store SDA with Dunkin’ Brands to acquire, develop and open Dunkin Donuts/Baskin Robbins restaurants throughout an eight county area in North and South Carolina. Created aggressive LSM plans for three locations in Myrtle Beach, which moved the restaurants from -3% to 20% revenue growth during the first six months of ownership. Increased operations standards and mystery shopper scores by re-training all employees. Improved EBITDA from -20% to 11% in first nine-months of operation. Implemented new POS system, installed next generation sandwich station, introduced new inventory management system and introduced a new labor management system for salaried and hourly employees. Guiding new unit development to include real estate LOIs, lease negotiations, GC selection and critical path to completion. 2000 to 2007 Multi-Unit Operations, Restaurant Operations, P&L Management CEO, Co-Owner Cutting Edge Pizza, LLC, NC, VA, KS, MD Acquired 59 Little Caesars Pizza company-owned restaurants located throughout four-states. Upgraded district managers and trained restaurant general managers in customer service, labor control, food cost control and LSM in order to accomplish a major turnaround. Improved EBITDA from -$1.7 million to $1.3 million, and received The Star Award from Nation’s Restaurant News for the best turnaround in the restaurant industry for 2003. Originated a $1.9 million strategic alliance with PepsiCo, Inc. to raise capital. 1994 to 2000 International, RFP Development, Capital Market Exposure COO Environmental Systems Products, Inc., East Granby, CT Directed operations for this $370 million private equity held company, a provider of automotive emissions testing and environmental equipment sales company doing business throughout the United States, Mexico and Canada. Grew revenue from $40 to $160 million through acquisitions and federal contracts. Participated in selling the company in the capital market after numerous presentations on Wall Street. Negotiated with state officials and the EPA to allow the company to operate 15 fully independent state programs with 750 lane locations. 1990 to 1994 Customer satisfaction, Strategic Alliance, Information Technology President US Autoglas, Inc., Chicago, IL Modernized this $250 million national retail aftermarket automotive glass replacement and repair company with 350 locations. Hired on the ground floor and led a tremendous growth period where the number of employees increased from 2300 to 3000, revenues increased from $130 million to $250 million and profits increased by $40 million during tenure. Customer satisfaction scores remained at 96% during this period of rapid growth. 1987 to 1990 SVP Retail Banking Imperial Corporation of America, San Diego, CA 1979 to 1987 Restaurant Operations, Cross-Functional Expertise, New Unit Development Divisional Vice President PepsiCo, Inc., Wichita, KS Managed the complete P&L for a Pizza Hut restaurant division with $500 million revenue, $85 million in profits, 1,000 restaurants and 30,000 employees. Supervised the North Central division including operations, finance, real estate, construction, marketing, human resources, training, franchise development and M&A. Led the company in revenue growth, profit improvement, people development HRP and franchise relations. Education Northwestern University: Evanston, IL University of California: Santa Barbara, CA B.S., Political Science, 1974 Publications & Media Experience • Author, Profit Building: Cutting Costs without Cutting People, a business book distributed worldwide, translated into Chinese, German, Swedish, Indonesian and Polish. Author and adapted work published in the following publications: • A New Way to Brainstorm, Internet Works magazine (UK) • Brainstorming Sessions - Any Questions?, Entrepreneur Magazine • New Cost Cutting Measure for Chinese Companies, Chinese Press • How to Recession Proof Your Business, The Zweig Letter Interviews and subject matter expert material in the following media: CNN, Bloomberg TV, Harvard Management Update, Wall Street Journal, USA Today, CNBC-Europe, BBC, Nation’s Restaurant News, Washington Times, Customer Management, Entrepreneur Magazine, Black Enterprise, and Midwest Book Review.