CA Global - Our client, an International Sporting company, is recruiting to fill the position below:
Job Title: Marketing & Communications Lead (Social Media / Events / Content)
Reference Number: CELEE06 Location: Lagos
Job Description
Our client is currently looking for a talented Marketing and Communications lead in Nigeria.
This position is critical in driving the growth of the client by leading key brand initiatives and the broader fan engagement efforts.
The Marketing lead will work across multiple departments serving as the voice of the fans and custodians of the brand.
In the fan engagement role, the individual will work with the PR, social media, events and content teams to drive local, fan-centric activities for all key markets.
Responsibilities
Marketing:
Be a champion of the fan base across all departments of the organisation
Make decisions regarding localization of global campaigns and initiatives and manage execution thereof
Drive strategic decisions around fan engagement and the brand in order to reach broader business objectives and targets
Lead all fan insights work, with the support of the insight’s teams based in New York and marketing team in South Africa including management of global fan trackers, bespoke research for the region, and fan panels
Drive key performance indicators across on marketing disciplines and update key stakeholders on campaign performance on a regular basis
Ensure brand standards are upheld across all creative and messaging
Support the marketing partnerships team with marketing campaigns or across all partner activities
Provide insights, ideas, campaigns, and budgets for the Business Development team
Support licensee manager with marketing campaigns around licensee product
Have a deep understanding of data analytics for the purpose of decision making and fan acquisition
Support all departments on all marketing needs and amplification of all initiatives
Communications:
Supports the development of all communications efforts providing support to all needs across all business development needs
Supporting a communications strategy for the organisation working with relevant departments (Communications, International Marketing, Social Responsibility, CDS, Social & Digital Media, Global Partnerships & Media Distribution)
Lead the development of the multi-channel marketing strategy, with a particular focus on social media, PR and digital marketing
Deliver the marketing communications strategy, ensuring brand messaging and creativity is consistent across all communication platforms
Ensure consumer and cultural insights are integrated in all marketing strategies and communication platforms
Requirements
Bachelor's Degree in Marketing, Business Management, Sports Management and/or relevant field of study
Minimum of 8 years of marketing experience
Minimum of 2 years of leadership/management experience
Exceptional analytical, problem-solving and critical thinking skills
Experience leading multi-channel marketing campaigns with expert knowledge across social media, digital advertising, and PR
Ability to be flexible & adaptive is a must
Strategic thinker, able to shape, develop and execute the strategy of the organisation
Advanced knowledge of advertising and media effectiveness measurement approaches
Experience building relationships with personalities and influencers
Excellent verbal and written communication skills
Exceptional writing and communication skills
Strong presentation, planning, and analytical skills
Proactive, thorough, intellectually curious, detail-oriented and highly organized
A passion for understanding consumer behaviour
Marketing knowledge and experience in sports/and or/fashion/lifestyle categories a plus
Storytelling ability using a range of platforms
Ability to multitask and complete work on time in a fast-paced environment
Strong MS Office skills including Word, Excel, and PowerPoint
Exceptional stakeholder management skills
Conversational or Business French is a plus
Content:
Having a strong content background will be an advantage.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their applications to:[email protected] using the Job Title as the subject of the email.