Marketing Lead at an Upcoming and Trail-blazing Radio Station

An upcoming and trail blazing Radio Station is looking for experienced candidates to fill the position below:

Job Title: Marketing Lead

Location: Abuja

Job Description

• The Marketing Lead will work with a team of marketers from the parent organization as well as freelance marketers to develop the station’s marketing strategies and contribute to creating integrated marketing campaigns to promote the brand.
• This role is a varied one, and includes planning, advertising, public relations, event organisation, sponsorship, and research.

Responsibilities
The Marketing Lead will be expected to perform the following functions:

• To conceive and develop efficient and intuitive marketing strategies for the station.
• To conduct market research and analysis to evaluate trends, and determine the station’s target audience needs.
• To communicate with target audiences to build and develop customer relationships.
• To create awareness and develop the station’s brand
• To source for advertising opportunities and produce creative content, including videos and blog posts.
• To develop relationships with key stakeholders, both internal and external.
• To initiate and control surveys to assess customer requirements and dedication.
• To develop creative briefs and ensure that marketing output is characterized by the highest creative standards.
• To stay abreast of technology trends and use this to contribute ideas to the station and the parent organization.
• To collaborate with graphic designers, web specialists, and other technical team members to create successful marketing campaigns.
• To initiate marketing tactics and techniques and develop strategically placed advertisements to reach niche demographics.
• To centralise and spread marketing best practices and to plan, develop and execute multi-platform campaigns, including print, TV and digital for the station.
• To use statistics and other tools to track the effectiveness of existing marketing strategies.

Requirements

• A Bachelor’s Degree in Marketing, Business Administration or any other relevant discipline is essential.
• A minimum of ten (10) years’ proven experience as a marketer in a corporate organization, especially a radio station.
• Good understanding of market research techniques, data analysis and statistics methods.
• A track record of developing innovative marketing campaigns.

Essential Skills:

• Excellent communication and people skills and the ability to work with a team and as a member of more than one team.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.
• Ability to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy for the station.
• The ability to work flexible hours and on weekends as required is essential.

Application Closing Date
Not Specified.