Digital Marketing Specialist at MacTay Consulting - 3 Openings

MacTay Consulting - We are one of the first and leading management consulting firm in Nigeria, providing HR services to our clients in Africa since 1982. We focus on adding value to organisations through customized solutions that meet our clients’ needs. We have a proven track record of providing excellent services that impact our clients’ businesses.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Locations: Abuja, Lagos and Port Harcourt - Rivers
Employment Type: Full-time

Job Description

• The objective of a digital marketing specialist is to develop strong and innovative strategies to promote the business.
• A digital marketing specialist is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising to build brand visibility and product retention.
• Ensure that the brand message is consistent and assist in the formulation of strategies to build a lasting digital connection with consumers.

Job Responsibilities
The Digital Marketing Specialist responsibilities include:

• Planning and executing all digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising campaigns
• Maintaining brand social media presence across all digital channels and assessing against goals (ROI and KPIs)
• Measuring and reporting on the performance of all digital marketing campaigns
• Design, build and maintain brand’s social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Create landing pages and optimize the user experience
• Create and execute standard digital marketing campaigns that convert
• Craft email marketing messages that convert and increase subscribers to the existing email list
• Run Pay Per Click advertising
• Perform SEO related functions
• Content Marketing - Produce valuable content on a consistent basis
• Create infographics based on research or surveys
• Manage brand website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc
• Track the website traffic flow
• Implement and analyze performance metrics
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms
• Conduct social media audits to ensure best practices are being used
• Monitor key online marketing metrics to track the success
• Plan and monitor the ongoing company presence on social media (Twitter,
• Instagram, YouTube Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into digital marketing trends and keep strategies up-to-date
• Plan and manage all phases of the digital marketing department including marketing database, email, and display advertising campaigns.
• Improve and control campaign budgets.
• Work with advertising and media experts to develop marketing outcomes.
• Recognize the newest trends and technologies affecting the industry.

Key Performance Indicators

• Monthly Website Traffic (Increase in visit; landing pages, visitors on the blog)
• Click through rate
• Digital Engagement
• Keyword ranking
• CTAs conversion rate
• Traffic on organic search
• Social Media Engagement.
• Lead generation.
• SEO optimization.
• Paid advertising.

Application Closing Date
25th July, 2022.