Brand Manager at a Digital Banking Institution - Enroyale Consulting

Enroyale Consulting - Our client, a Digital Banking Institution, is recruiting to fill the position below:

Job Title: Brand Manager

Location: Central Business District, Abuja (FCT)
Employment Type: Full-time

Job Description

• Develop and deliver well-executed and effective corporate publications and advertising
• Manage the relationship with local media including proactive issuing of press releases and management of all press enquiries.
• Craft and hone the brand positioning, architecture and story and inspire how it is communicated across segments and marketing communications.
• Build and manage a system to track and report on the brand’s growth and perception among our audience in the emerging category
• Champion market research to understand our evolving position in the market place
• Stay abreast of cultural and marketplace trends as they relate to the business
• Gain insight into our audience and how to influence prospective customers, and test messaging.
• Build a deep understanding of our target audience segments, including sizing, attitudes toward the category, and purchase drivers to inform strategies and optimal investment levels
• Develop digital communications including email to achieve corporate objectives.
• Create marketing and promotional materials, both print and electronic.
• Design and launch email marketing campaigns.
• Recommend, implement and maintain site design and operation.
• Conduct extensive media outreach
• Develops and implements a communications strategy for the corporation that builds and maintains a positive corporate brand.
• Oversees corporate communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines.

Qualifications

• Bachelor's Degree / Master's Degree qualification
• Candidate should have 2 years experience in similar role in a Digital / Microfinance / Commercial bank
• Experience in social media, brand strategy development and management experience; fintech / B2C experience is a plus
• Prior experience working on AI projects and should Poses AI skills
• Deep experience in leading integrated marketing strategies with expertise across all aspects foundational brand strategy, brand architecture work, and communications planning
• Past experience building audiences online
• Ability to identify and track relevant community KPIs
• Entrepreneurial spirit: comfortable building proposals, methodologies, and frameworks from the ground up
• Can craft and represent a strong recommendation with rationale while inviting discussion and collaboration
• Ability to influence and independently manage stakeholders, both internally and externally

Application Closing Date
23rd August, 2022.