Digital Marketing Executive at Incentive Games Limited

Incentive Games Limited is a full Games & Entertainment service organization situated in Lagos, Nigeria with a fresh innovative and creative approach to client and customer care. Our corporate philosophy emphasizes quality winnings and assured service based on technology using innovation and expertise to continuously add value. We apply due diligence, care and integrity to all matters assigned to us. We offer excellent retail and online gaming experiences across all our platforms.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Ikeja, Lagos
Employment Type: Full-time

About the Job

• We are looking for an experienced Digital Marketing Executive with a background in the betting industry to assist in the planning, execution, and optimization of our online marketing efforts.
• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
• This position takes creativity and ingenuity as you will be creating engaging online content for Facebook, Telegram, or Twitter readers.
• If you are technologically savvy and want to engage with clients online, this position would be a great fit for you.
• Online marketing through social media requires a multiplicity of skills including design, communication and research.
• The ideal candidate will have a passion for all things marketing and technology.
• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Create tailor-made content to reach the company’s ideal customers and promotional goals
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Telegram, etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Compile reports for management showing results (ROI) as well as reports on the effectiveness of campaigns.

Requirements

• Interested candidates should possess a Bachelor's Degree qualification with 2 - 5 years of work experience.
• Proven experience as Digital Marketing Executive or similar role
• Experience in the iGaming industry is essential
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Telegram etc.) and how each platform can be deployed in different scenarios
• Analytical mindset and critical thinking
• Able to give and receive constructive criticism
• Excellent communication, ability to work under pressure and interpersonal skills.

Salary
Very Attractive.

Application Closing Date
17th August, 2022.

How to Apply
Interested and qualified candidates should send their CV to: career@incentivegamesltd.com using the job title as the subject of the mail.