Chief Marketing Officer at Smart Partners Consulting Limited (SPCL)

Smart Partners Consulting Limited (SPCL) is an indigenous consulting firm poised on the business model of collaboration to provide professional services of Human Resources and Business Strategy to different companies in various sectors of Nigeria’s economy. It was incorporated in July 2013. Our idea of collaboration and partnership involves the synergy of tested experts in the market place to research, identify and proffer solutions to the ever dynamic needs of our Clients

We are recruiting to fill the position below:

Job Title: Chief Marketing Officer

Location: Lagos
Employment Type: Full-time
Department: Sales & Marketing
Report To: Managing Director
Supervises: Specialties Manager, LPG Manager, Regional Business Leads, Aviation Team Lead, C&I Sales Lead, Retail Training & Compliance Coordinator, Retail Development Coordinator, Customer Service Team Lead

Job Summary

• The CMO plans, organises, directs, controls and coordinates all sales and marketing activities.
• The job holder is responsible for developing and implementing sales and marketing strategies and plans, to achieve the targeted level of sales and customer expansion whilst ensuring profitability

Responsibilities

• Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
• Develop supporting implementation plans to drive the execution of strategies and business plan
• Develop integrated marketing strategies, product pricing and sales plans
• Lead market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.
• Develop the sales and marketing division’s budget in collaboration with finance.
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the business and advice management accordingly, develop complementary strategies or initiatives to strengthen the company’s position
• Develop strategies to expand the customer base and contribute to the development of the company’s brand
• Drive and monitor the implementation of the sales and marketing strategy and take necessary action to correct deviations
• Lead the execution of integrated marketing and sales campaigns
• Ensure all marketing strategies adhere to the company’s ethical code of conduct.
• Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
• Coordinate and participate in promotional activities
• Lead the development and execution of product launches and related marketing initiatives
• Ensure adherence to the sales process in order to achieve market share gains within key customers segment.
• Initiate and coordinate development of action plans to penetrate new markets.
• Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval.
• Provide input on the company’s and media and public relations, advertising and external
• Manage the division’s budget business to achieve set targets whilst improving operations and customer service standards
• Monitor key performance indicator; report periodically on the division’s activities as required.
• Prospect for and identify new business opportunities
• Participate in business development activities throughout the market
• Work with the sales team to develop, negotiate and win long term profitable and sustainable business.

Requirements

• Minimum of MBA Degree in Marketing, Business Administration or related discipline.
• A minimum of 10 years c-cuite experience in sales management, with experience leading, motivating and Managing staff.
• Strong sales track record
• Experience in the oïl and gas industry.
• Proactive; confident; results-driven; creative, inspiring.

Application Closing Date
Not Specified.