Social Media Manager at a Hospitality Company - Smart Partners Consulting Limited (SPCL)

Smart Partners Consulting Limited (SPCL) - Our client in the hospitality industry in Bida LGA, Niger State, is recruiting to fill the position below:

Job Title: Social Media Manager

Location: Niger
Employment Type: Full-time

Key Responsibilities

• Social media marketing– creating, managing and growing the company’s presence through social media networks.
• Social Media knowledge per channel; understanding each social space, its audience, function and purpose to the brand.
• Online public relations–building relationships with industry bloggers; influencers and other key thought leaders within the online space on behalf of the brand.
• Customer relations– the Community Manager is often responsible for customer support – answering questions and queries.
• Executing strategy– the Community Manager is responsible for effectively executing and optimising strategic marketing/communications plans.
• Trendspotting; being able to identify key online trends to leverage for engagement.
• Understanding of analytics so as to grow and optimise social media pages and create awareness for campaigns.
• Event Coverage; visiting events and functions on behalf of the brand with on-site social media coverage.
• Manage day-to-day activities for clients on Facebook, Twitter, Instagram, and other social sites.
• Schedule and publish clients’ social media content to multiple channels.
• Execute a specific brand voice for each client within respective social communities in a timely manner.
• Utilize social analytics tools like Facebook Insights, Facebook Ads Manager etc to generate insights.
• Work with a creative team from time to time to create original content ideas
• Help the Social Media Manager ideate and integrate clients’ social media marketing initiatives.

Requirements

• Bachelor's Degree in Communications, Marketing, Advertising, Public Relations, Media Studies or other related fields preferred.
• 3 - 4 years of experience in community development and managing social media platforms or communities for brands.
• Must live in Bida, Niger State or willing to relocate.
• Proficient in Solid content Strategy, Visual design and web development strategy, Promotion Strategy and conversion strategy.
• Able to write effective copy in a lot of different styles, for websites, Twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Problem-solving and research skills.
• Understanding computers, SEO, internet access and being tech savvy is necessary.
• A keen eye for detail and organization and excellent written communication skills focused on brand tone, voice, and persona with the ability to edit and proofread.
• Able to juggle multiple projects.
• Strong research skills and the ability to provide insightful commentary.

Application Closing Date
Not Specified.