Senior Manager - Mobile Advertising, Enterprise Business at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Senior Manager - Mobile Advertising, Enterprise Business

Job Identification Number: 1504
Location: Victoria Island, Lagos
Job Schedule: Full time
Job Category: MTN Level 3H
Reports To: Chief Enterprise Business Officer
Division: Enterprise Business

Description

• Develop, plan and execute mobile advertising business plan and strategy
• Create mobile advertising service roadmap based on industry trends using owned and third-party inventories
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, new inventories and design elements
• Consistently manage and oversee advertising campaigns to ensure they are engaging customers and bringing in results
• Identify opportunities to drive value to existing and new customers across identified segments of the market
• Develop a competitive pricing approach to generate agreed margins for propositions under the Mobile Ads category
• Identify trends and insights and optimize customer spend and performance based on the insights
• Oversee the design and content of an advertising campaign to ensure it meets the needs of the target audience
• Collaborate with clients to determine the goals of advertising projects and strategizing plans to meet those goals
• Identify critical conversion points and drop off points and optimize owned and 3rd party inventories
• Evaluate emerging technologies in the advertising space and create growth strategies
• Provide thought leadership and perspective for advertising where appropriate
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Requirements
Education:

• First Degree in Marketing, Business Administration or any related discipline
• MBA or Masters is an added advantage
• Fluent in English

Experience:

• 9 - 17 years’ experience which includes:
  • Manager track record of 6 years or more; with at least 4 years’ experience in telecommunications, digital marketing, digital product management, content management
  • Proven experience in digital marketing, particularly within the telecommunication industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Knowledge and strong Experience in Digital Advertising Business
  • Good B2B sales experience, Digital sales experience will be advantageous
  • Hands on experience in managing and implementing digital products and initiatives
  • Project Management experience will be advantageous
  • Deep understanding of the digital ecosystem, players, business models and industry related best practices
  • Understanding of emerging markets and trends
  • Abreast of global mind-set and best practice.

Application Closing Date
11:59 PM; 25th August, 2022.