Head of Marketing at Mactay Consulting

MacTay Consulting - We are one of the first and leading management consulting firm in Nigeria, providing HR services to our clients in Africa since 1982. We focus on adding value to organisations through customized solutions that meet our clients’ needs. We have a proven track record of providing excellent services that impact our clients’ businesses.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time
Sector: Education Services
Grade Level: Manager
Reports To: Executive Directors
Line Management: Communication Officers

Objective

• To provide strategic direction and leadership for all marketing activities, and improve enrolment and student population at all campuses.

Responsibilities

• Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.
• Create a positive image and reputation for the organization by working with internal and external stakeholders.
• Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.
• Lead all Below the Line (BTL) activities.
• Participate in the development and implementation of all Above the Line (ATL) strategies.
• Maintain brand visibility through new, traditional and digital media.
• Lead the selection of PR/Digital/Research agencies.
• Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.
• Assist in yearly budgeting for the school marketing and communications.
• Liaise with lead generation sources and platforms.
• Develop and execute lead conversion strategies to drive student enrolment.
• Oversee department members and ensure completion of tasks.
• Generation, analysis and submission of reports on marketing related activities and strategies.

Qualification & Experience

• Bachelor's Degree in Mass Communication or any related discipline
• Cognate experience in the Educational sector

Competencies:
Organisational Competencies:

• Team Player
• Oral & Written Communication
• Organizational Awareness
• System and process management
• Reporting techniques
• Time management & meeting deadlines
• Results-focused
• Professionalism
• Attention to detail

Corporate Culture:

• Integrity
• Excellence
• Creativity
• Critical Thinking
• Innovation
• Resourcefulness

Application Closing Date
24th August, 2022.