Content Writer / Digital Marketer at Roxbury Leisure Homes

Roxbury Leisure Homes is a real estate company that majors in constructing affordable housing for the average income earning families in Lagos Nigeria. We engage in constructing affordable housing that will meet the needs of a wide range of clients. We are working towards becoming one of the largest affordable housing construction companies in Lagos and Nigeria with an active presence in major cities in Nigeria.

We are recruiting to fill the position below:

Job Title: Content Writer / Digital Marketer

Location: VGC, Lagos
Employment Type: Full-time

Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Experience in optimizing landing pages and user funnels
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Proven working experience in digital marketing
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Requirements & Skills

• Bachelor's Degree in Communications, Marketing, English, Journalism or a related field.
• 2 - 5 years of work experience.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Application Closing Date
23rd September, 2022.