Marketing Manager at Umba Nigeria

Umba is an African neo bank that offers a combination of services that both traditional and digital banks offer. Making us a one stop shop for your financial needs. We want to provide free, easier, and accessible banking to Africans.

Umba Inc has recently acquired a 100% stake in a Microfinance Bank in Nigeria following an approval in principal from the CBN and is now going through the formal approval process to commence operations as new digital bank. Operations are expected to commence in quarter three 2022.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos

Job Description

• We are looking for exceptional talent but also for people that share our vision, drive, and sense of mission. Come join us to build the biggest neo-bank in Africa.

Responsibilities

• Report’s directly to the CFO
• Work with digital advertisers to hit targets such as Installs, CPI's, accounts created while keeping to a monthly marketing budget
• Own end-to-end marketing campaigns development and management through traditional and alternative user acquisition paths
• Work with Product to understand messaging and create content that resonates with our audience
• Work with management to refine brand and go to market strategy
• Coordinate with key stakeholders in cross-functional teams to ensure the successful launch, execution, and measurement of campaigns
• Analyze the results of campaigns and strategic marketing activities and present key findings and areas for improvement to stakeholders
• Assume responsibility of Umba Growth KPI’s with a direct line to management
• Explore partnerships and new business opportunities to drive user growth in the business outside of digital advertising channels
• Manage content produced (Social channels, drip and blast campaigns) and collaborate with management to improve our value propositions and overall marketing strategy
• Manage and refine the organization’s social media presence
• Use data to identify new opportunities for improvement and growth.

Skills and Qualifications

• Experience managing a small dynamic marketing function
• Experience developing and implementing branding and marketing strategies
• Passion for providing analysis and finding actionable marketing insights
• Deep understanding of mobile marketing digital fundamentals specifically in attribution, tracking, optimization, and experimentation
• Understanding of the nuances and metrics important to mid and low funnel conversions.

Required skills:

• Experience in acquisition strategy (search, social, organic) in the mobile app space - either through an internal team or having worked w/ an agency closely
• Experience in forecasting, planning, and performance analysis - someone who makes data-driven decisions
• Has had at least some experience or exposure in other areas of marketing besides digital - either in product marketing, branding, or communications. T
• Startup mentality - willingness to do a bit of everything
• 5+ years experience working as a member of a dynamic marketing team
• Data-driven analysis mindset - experience with BI tools.

Preferred Skills:

• Partner marketing experience
• In-app referral marketing experience
• Experience managing a team.

Application Closing Date
Not Specified.