Product Manager at a Pharmaceutical Company - UNOCASA Limited

UnoCasa Limited - Our client is a Pharmaceutical company that focuses not just on generating revenue, but on helping people across Nigeria through several activities hinged on improving the lives, health and growth of less privileged ones.

They are recruiting to fill the position below:

Job Title: Product Manager

Location: Dopemu, Lagos
Employment Type: Full-time

Job Summary

• Our client needs a proactive and motivated Product Manager to develop existing products through effective marketing strategies to increase market share and develop new products & initiatives in line with overall company goals

Duties and Responsibilities

• Develop and implement advertising and promotional programs for assigned products in line with established budget
• Build awareness and understanding of products to customers
• Monitor business conditions, identify market opportunities, and ascertain trend in the industry and trade through market research and competitive activities
• Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Monitor monthly the actual sales performance of assigned products with the aid of sales statistics and report variance with budget expectation. Recommend sales promotion strategies to rectify any adverse performance
• Represent the company by visiting customers to solicit feedback on company products
• Develop product pricing and positioning strategies
• Drive profitability of the assigned products by ensuring that appropriate pricing and profit margins are always maintained.
• Utilize market Insight from the CRM tool and other market intelligence data in driving growth and profitability of the assigned products
• Write a promotional cycle brief for the field staff and train them on product knowledge. Regularly update their knowledge with new information as appropriate
• Collaborate in the recruitment and training of new field staff in the Pharma Division
• Liaise with outsourced Clinical Research in utilizing the results of marketing clinical trials for the effective defense and promotion of the products
• Assist in the preparation and implementation of pre-marketing and launch plans for new product introductions
• Carry out periodic visit to customers to solicit feedback on the company products range
• Organize relevant mailings to Doctors, Pharmacists and Nurses as deemed necessary from time to time
• Keep track of the prescription pattern of assigned products (according to indications) in users’ departments at strategic centers e.g. Teaching hospitals etc, and ensure growth in respective indication area.
• Recommend relationship marketing measure (s) deemed appropriate
• Undertake required survey and market research into new and existing products as directed
• Ensure optimum inventory of assigned products at all times by regular liaison with warehouse and logistics officer to prevent product expiry
• Regular field visits for competitive update and monitoring of promotional programs
• Regular monitor of development in government circles and follow up on policy formulators to ensure a favourable business environment for the assigned products

Other Duties:

• As may be assigned by Management

Qualifications, Education & Experience

• University Graduate B.Pharm
• Good knowledge of Pharmaceutical products (5 years+)
• Excellent Communication skills and perfect command of English language
• In depth knowledge of Nigeria pharma industry
• Microsoft proficient with experience in working with Power Point presentations
• Familiar with Sanisphere software with sound analytical and problem-solving skills.

Application Closing Date
2nd September, 2022.